Episode 613 | Hacking Your Founder Psychology

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 26 July 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 613, Rob Walling chats with Dr. Sherry Walling about the release of her new book, Touching Two Worlds: A guide for finding hope in the landscape of loss. They cover a lot in this episode, including the hustle of launching a book, the behind the scenes of how Sherry has hacked her own psychology to help promote the book, and grief in entrepreneurship. Episode Sponsor: Hiring developers has been tough for years, but it is even tougher these days. Lemon.io is on a mission to make the process of hiring an experienced developer or even an entire team easier. They only have experienced developers on their marketplace, and each one is hand-vetted. It is virtually risk-free as they’ll guarantee a replacement in 48 hours if something goes wrong. Find your perfect developer or a team with Lemon.io. You can also claim a special discount for our podcast fans. Visit lemon.io/startups to receive a 15% discount for the first 4 weeks of work with a developer. Topics we cover: [4:04] What it is like to publish a book with a traditional publisher [5:30] The process of launching and promoting a book [9:24] A clever way to reframe cold outreach [15:52] Hacking your founder psychology [21:03] A short book summary Links from the Show: Sherry Walling (@SherryWalling) I Twitter Zen Founder Touching Two Worlds: A guide for finding hope in the landscape of loss Episode 585 I Moving Outside Your Comfort Zone with Dr. Sherry Walling If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

Click on a timestamp to play from that location

0:00.0	It's not a sexy topic, right? It's not going to help them 10x their business. It's not going to
0:04.7	help them scale. I think reading a good book about grief and being very proficient in the
0:10.6	language of difficult things can save your business. But it's a difficult message because people
0:17.8	don't want to acknowledge that they've been in grief or that they're going to be in grief.
0:21.6	I think most entrepreneurs in particular prefer to live in the reality of what they can accomplish and what they can push through and to kind of push these softer, more vulnerable realities to the side.
0:49.4	In today's episode of Start Up to the Rest of Us, I welcome Dr. Sherry Walling back on the show,
0:55.1	and we discussed several things, including the release of her new book, comes out today. It's called Touching Two Worlds. You can get it at Touching Two Worlds.com or wherever greater books are sold,
1:01.0	Amazon, Barnes & Noble, all the places. We talk about the hustle of launching something like this,
1:05.5	the behind the scenes of how Sherry has hacked her own psychology a bit to ask for favors and ask for endorsements and ask for people to help promote the book, even though that's not something that comes naturally to her.
1:16.9	We talk about the grief of entrepreneurship, the grief of sometimes having to sell your company or fire someone or having to leave a company that you love and how grief, which is a topic of the book,
1:29.4	ties into entrepreneurship. And per usual, there is the witty banter and the verbal sparring
1:34.7	that you would come to expect from Sherry and I getting on the microphone together. So I hope
1:39.0	you enjoy this episode with Dr. Sherry Wallen.
1:54.5	As of a few hours ago, you are now a published author.
1:55.8	Congrats.
1:59.3	I've been a published author for like a long time.
2:03.8	That's true.
2:05.3	But let's talk about that.
2:08.5	Like you self-published your first book, the first book that you and I co-wrote.
2:11.5	And now you're through a publisher.
2:14.5	What is, like, is there that big of a difference?
2:17.0	It's a different gauntlet to run through.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rob Walling, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Walling and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.