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Startups For the Rest of Us

Episode 607 | Overcoming Plateaus, Stealth Launches, Founder-Driven Sales, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8792 Ratings

🗓️ 14 June 2022

⏱️ 35 minutes

🧾️ Download transcript

Summary

In episode 607, Rob Walling chats with Asia Orangio, and they answer listener questions about customer onboarding videos, overcoming revenue plateaus, stealth launches, and founder-driven sales. Topics we cover:  [1:12] Where’s the best place to put customer onboarding videos?   [5:37] How to scale a content business  [15:36] What to do if revenue has plateaued?  [21:41] When to do a stealth launch  [26:30] Is it possible for a SaaS product to sell to the enterprise without a dedicated sales team?  Links from the Show: Asia Orangio (@AsiaOrangio) I Twitter DemandMaven  In Demand Productize & Scale SaaS Metrics MicroConf Youtube Channel  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0

It was the best of times. It was the worst of times. It was the age of wisdom. It was the age of foolishness.

0:06.0

And you're listening to Episode 607 of Startups to the rest of us.

0:10.3

Thanks so much for joining me again today. I am talking with Asia Arangio and we answer listener

0:15.7

questions about overcoming plateaus, stealth launches, founder-driven sales, and all types of tasty goodness.

0:23.7

And of course, we cover all these topics from that mindset of not needing to build a unicorn

0:29.1

company in order to have an incredible life-changing outcome and from the idea that we are

0:34.4

seeking freedom, purpose, and relationships and looking to better our lives

0:37.6

and the lives of those around us, rather than simply looking to go big or go home.

0:43.4

We can build real businesses that solve real problems for real customers who pay us real money.

0:48.3

And that's what startups for the rest of us is all about.

0:50.5

And with that, let's bring Asia on the show and dive into our first listener question.

1:05.7

Asia, Rangio, thanks for coming back on the show. Yes, thank you so much for having me.

1:10.4

Super excited to be back.

1:11.9

I am excited to dig into some listener questions today.

1:15.6

Our first one is a video question from Tom Kuzak on customer onboarding videos.

1:27.3

Hey, Rob, long-time listener. Keep up the good work with the podcast. My question to you is location of onboarding videos. I have an e-commerce marketplace that I've built in WordPress using WooCommerce. And I'm looking for vendors to come on board. So my question to you is where's the best location to put the onboarding videos?

1:48.0

Should I put them right at the front, at the top, where the menu is,

1:53.0

right underneath where it says home page and shopping and all the rest of the basic information up there?

2:00.0

Or should I put them in the footer someplace

2:03.2

and have them click on them there?

2:05.1

My idea is to build an individual page

2:07.8

for customer onboarding, keep it simple.

...

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