Episode 558: Why That "10% OFF" Sale Feels So Irresistible & How To Use The Same Trick On Yourself

Habits and Hustle

Jen Cohen

Entrepreneurship, Business, Self-improvement, Health & Fitness, Education

4.5 • 818 Ratings

🗓️ 29 May 2026

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

There's a cognitive bias that runs more of your decisions than you do. Marketers figured it out a long time ago. The reason it keeps working on you is that nobody's taught you how to use it back. People have been saying it's a willpower problem for years now. And while willpower is part of it, the real reason you keep falling into the same patterns has less to do with discipline and more to do with how your brain is wired. In this episode of Habits and Hustle, I unpack what loss aversion actually is, why marketers have been using it on you for decades, and how to flip it so it works for you instead. Let's dive in! What's Discussed: (1:53) Why your brain feels losing is twice as hard as winning and what that actually means for your daily decisions. (3:13) The exact tweak marketers use to make you act fast without realizing it. (3:45) Why "you'll feel great if you go to the gym" never works, and what does. (4:55) The reason subscription models keep growing and why you're paying for things you don't even use. (6:01) Why FOMO is just loss aversion with a different name. (8:11) The hidden driver behind why you say yes to plans you didn't want to make. (9:17) The "girl math" confession that explains why a 10% Rakuten reward turns into hundreds in unnecessary spending. (12:03) The flip that turns loss aversion from your weakness into your most reliable motivator. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com Find more from Jen: Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements

Transcript

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0:00.0	Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.
0:07.3	Before we dive into today's episode, I want to thank our sponsor, Momentus. When your goal is
0:13.4	health span, living better and longer, there are very few non-negotiables. One of them, quality.
0:23.5	And when it comes to supplements designed for high performers, nobody does it better than Momentus. Momentus goes all in on NSF certification,
0:31.7	which means every single batch is tested for heavy metals, harmful additives, and label accuracy. And that's why they're
0:39.6	trusted by all 32 NFL teams and top collegiate sports dietitians across the country.
0:46.1	Here's the thing. They don't sell every supplement under the sun because they believe
0:51.0	in nailing the basics with rock-solid consistency,
0:55.4	and those basics are protein and creatine.
0:58.8	Momentous sources creopure, the purest form of creatine monohydrate available,
1:04.0	an absolute must for both men and women who want peak physical and cognitive performance. So if you're serious about leveling up,
1:14.0	go to livemomentous.com and use code gen for 20% off. Just act now. Start today. Gen for 20% off
1:24.1	Livemomentus.com.
1:38.7	Hi, everybody, and welcome to another solo of habits and hustle with my foil.
1:39.2	Woo.
1:39.9	Shawnee.
1:40.7	Hello, everyone.
1:41.9	So nice to see you.
1:43.4	I know what, Sydney said.
1:44.0	What?
2:16.0	She goes, I haven't seen you in so long. Well, she hasn't. You've been very busy trying to save the world. I am. I'm going to miss you guys. One Israeli at a time. If it's the last thing I do, peace in the Middle East will come. Yes. I mean, that's what we all want. But that's where you've been. I haven't seen you for so long. Yeah. All right. So I want to talk to you guys today about something that I, I kind of was at doing some work on something, I guess a week or so ago. And I wrote a little note to myself. I jotted a note down because I really wanted to have a podcast talking about something. Wait a physical written note with a pen?
2:18.1	Yeah, I was in a meeting and I was talking about this whole concept.
	...

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