Episode 557: Kevin Trudeau: The Infamous Infomercial King On Prison, Media Empire & The “Price of Natural Cures"
Habits and Hustle
Jen Cohen
4.5 • 818 Ratings
🗓️ 26 May 2026
⏱️ 126 minutes
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| 0:00.0 | Hi, guys. It's Tony Robbins. You're listening to Habits and Hustle. Crush it. Okay, you guys. I don't know if you're going to remember this, but this is an oldie but goody. And part of a staple, I think, in my childhood, really, right? Because I have Kevin Trudeau, and he wrote, I think, one of the biggest books of all time. It was called The Natural Cures, right? How many books did you sell? It's called natural cures they don't want you to know about. |
| 0:24.0 | Yes. |
| 0:24.3 | And so they'll refer. wrote, I think, one of the biggest books of all time. It was called The Natural Cures, right? How many books did you sell? It's called Natural Cures they don't want you to know about, |
| 0:24.0 | and sold over 50 million copies. Fifty million copies. And when I was told that, you know, |
| 0:31.3 | about Kevin being in L.A. and everything else, I was like super excited because I was saying to you |
| 0:36.8 | before we started this, I remember your book, like on my bookshelf when I was like super excited because I was saying to you before we started this. I remember your |
| 0:39.2 | book like on my bookshelf when I was a kid. Like my mother had it. Like it was part of like my household, you know, for many, many years. I'm sure you hear that though all the time. I do. It was the number one bestselling book that Walmart ever had at the time. It was number one on the New York Times bestselling list 26 weeks in a row. |
| 0:54.3 | And it was a book that exposed. |
| 0:55.8 | It was first book, and New York Times bestselling list 26 weeks in a row. |
| 0:59.8 | And it was a book that exposed. It was first book. And I was the first person to not expose that there are natural ways to be healthy. But I exposed why the drug companies and the U.S. |
| 1:07.4 | government, the FDA, and the media all worked together as a, you know, kind of |
| 1:12.3 | an collusion to hide the non-drug and non-surgical ways to cure and prevent disease so that |
| 1:18.7 | the drug companies continue to make huge profits. That's what I exposed. And that's when |
| 1:24.4 | the crap hit the fan. Right. Because everyone in the government and the drug companies |
| 1:28.7 | and the media went crazy and said, this guy is blowing, you know, blowing the, he's, you know, |
| 1:34.8 | pulling back the curtain on the Great Oz and exposing stuff that nobody would even dare to. |
| 1:40.7 | Well, so I didn't know any of that back at the time. I don't think anybody did, right? Because, of course, you had all these legal issues that we're going to talk about in a little second here. But I just wanted to say on the fact that that book, like you were like the king of infomercials. Like I think every time I put the TV on, you would be having an infomercial. So how did it even, were you surprised of the traction that it got really quickly? |
| 2:05.0 | Or was it like all very strategic before? |
| 2:08.6 | Like what was the process? |
| 2:10.2 | How did that book become such a massive book where then the government actually did what, you know, you got such, you got in trouble |
| 2:17.6 | afterwards. Well, you know, my companies, since I was actually 15 years old, when I started |
| 2:22.1 | my first company, generated almost 25 billion in sales around the world. And people always ask |
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