Episode 555: Jamie Siminoff: Why "Acting Like a CEO" Killed More Startups Than Failure Ever Did
Habits and Hustle
Jen Cohen
4.5 • 818 Ratings
🗓️ 19 May 2026
⏱️ 88 minutes
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| 0:00.0 | Hi, guys. It's Tony Robbins. You're listening to Habits and Hustle. Crush it. Do you know the story of Rolex? No. It's a non-for-profit. It is? This is a non-for-profit company. Hold that thought. We should, okay, I'm going to keep this in the podcast. That is crazy. I want to hear the story. Guys, I want to tell people who you want, because I'm already going. This is going to be on the podcast. |
| 0:21.3 | Okay, so we have Jamie Semenoff want to hear the story. Guys, I want to tell people who you are, because I'm already going. This is going to be on the podcast. Okay, great. Okay, so we have Jamie Simeonoff, just F by the way. Then we're going to tell you the Rolex story in two seconds. Jamie is the founder of Ring. He sold it for $1.1 billion. |
| 0:33.1 | $1.15. I mean, just like, you know, like semantics here. A little. Okay. And it was, it was bought by Amazon. He then went to, it was acquired, but now you're, you went to work with for Amazon and then you stopped. Stayed for five years. Okay. I was just, I mean, I was kind of burnt and whatever, left, left for a little bit. And then I came back last, I've been back like a year or now. Okay, then I came back last I've been back like a year |
| 0:55.1 | now. Okay then you came back to run. Now he's back at Amazon to run ring. Okay now before we even |
| 1:02.8 | talk about you tell us the Rolex story. Well so these guys do this podcast called Acquired. |
| 1:07.6 | Yeah. And what I think is interesting is some of the ones they do are companies |
| 1:11.2 | I just never would have known about. And Rolex, which we all know as I guess a company or we thought, |
| 1:16.3 | is actually like, I think it's like the largest non-for-profit in the world or something or one of |
| 1:21.2 | them. I've never heard that. Secretive non-for-profit thing that was started by this guy during |
| 1:25.5 | the World War I. Oh, wow. And he basically invented the watch because when you're in, when you're fighting in a war, it turns out that everything was a pocket watch. And so to be able to see time if you're like sitting with a gun or something, like you can't so like he basically put the pocket watch on your wrist. So it's like a crazy story. Go on. How did it become |
| 1:44.8 | a non-for-profit though? Like how did that? Uh, somehow, I think, I mean, because it was so old, |
| 1:50.0 | I think when he died or something, like gave it to this thing, it became like a charitable foundation. |
| 1:56.4 | Oh. And so it's like this gigantic company that's not a company that's like this brand. |
| 2:02.7 | It's just wild. |
| 2:03.7 | So it's a great, I mean, to anyone, it's a great podcast to listen to of a story that I think most people just had no idea. |
| 2:11.6 | No, never. |
| 2:12.6 | I just had zero, like, no idea about it. |
| 2:14.6 | I was basically like schooling, Jamie, before you, you know, before this whole thing |
| 2:18.8 | of what podcast he listens to. Has he heard of this? Does he like it? He's not wasting his time. |
| 2:23.6 | People do listen to it. And then that's how this whole story happened in the first place. |
| 2:27.1 | So this is like an unique way of start and intro. Yes. But I like the uniqueness of it. |
| 2:33.5 | Okay. Now let's talk about you. Okay, so Jamie has a lot of, I'm |
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