Content is everywhere in what we do as online business owners, and for anything content and messaging, my good friend Brandon Lucero is the guy to learn from! For today's episode I've invited Brandon back to the podcast to share the 4 phases of effective messaging, and what you absolutely need to understand if you want to move people and get them to take action!

Brandon is going deeper and revealing more powerful messaging strategies in his upcoming free 3-day live experience, where he'll show you a clear path for creating content that gets engagement and creates demand for your products and services. It all starts on Thursday, February 24^th, 2022, and to reserve your spot now go to https://jameswedmore.com/brandon!

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @jameswedmore and @iambrandonlucero.

If you'd like to create your BEST content, you're going to want to grab our step-by-step Content Creation Guide! In this special 9-page guide, I give you your play-by-play plan for how to create content SO powerful that your audience not only wants to consume it, but wants to spread your message for you, my secret to 3Xing my content output in 1/3 of the time, and more! You can get your copy now at https://jameswedmore.com/createcontent!

In case you haven't heard, I'm now on TikTok, and you can follow me at https://jameswedmore.com/tiktok.

Haven't left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show! 

I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. \

In this episode you'll hear: 

• What the successful thought leaders of today aren't doing with their messaging
• How to start communicating your message to your client where they are at right now
• Why just being vulnerable isn't going to sell your stuff
• The 4 steps that happen when someone sees or hears your content
• The power in getting specific with your messaging
• What pitfalls exist with just trying to get a big following on social media
• The big things to understand about core values and attracting ideal customers
• What to ask yourself if you're attracting the wrong people with your content
• Our thoughts on making your content all about your opinions, and what to do to create real value for your audience
• What the big difference between selling and pitching is
• A sneak peek at Brandon's upcoming live training and what you'll gain by attending

For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/519