Well, hey, friends, this is Jennifer. And this is the Jennifer Allwood Show, the podcast for women who want to find freedom in both their life and in their business.

I own a multi-seven figure a year coaching business. I'm also a certified life coach. So I have the honor of helping thousands of women every single month, make money in the online space and help them to get unstuck from whatever is holding the back, all without sacrificing their

faith or their family. In this show, you're going to get the very best life and business advice,

always with a healthy dose of Jesus. So buckle in, my friend. I'm so excited that you are here.

Well, hello, everyone. Welcome back to the podcast. I'm super excited to chat with you today. Do I ever say something other than I'm super excited? I don't actually think that I do. What would you guys think if one time I was like, I'm not at all excited to record this podcast today. Just kidding. J.K., I would never do that. But for real, though, I got to figure out a better way. I got to figure out

something else to say other than just, I'm excited to record the podcast, but I am. I'm excited to be here.

So this is going to be episode number 518, and I'm talking today about how do I, how do white website

copy, how to write website copy that sells without overthinking it, by the way. So if this sounds like a dry topic, I can make anything

fun. So stick around because you're going to learn something off of this podcast. Do you know how

many hours I have spent training with people that were incredible copywriters? Do you know how much

money I have spent being under the training of people who have won copywriting

awards, who have written copywriting books. Good copywriting, it will make a break a website.

It'll make a break your emails. It'll make or break your social media. It'll make a break

your business, period. And so I don't want you to be overwhelmed or

anything by the topic. I just want you to know that like the way that you say things, the way that

you word things, the words that you use, they matter. And so this is just good communication in a way

that people are going to want to buy or sign up for whatever it is that you have. Okay? So most people really like overcomplicate the words for their website copy. They try to sound too fancy. They try to add too much fluff. And it doesn't need to be that way. It doesn't. I don't want any of you like trying to put on your professional

hat when you sit down to write website copy. I want you to think about what resonates most with

your people and what sounds most like you and what is like super clear. Because the truth is,

I would rather you have clear copy than clever copy

any day of the week. Okay, clear is greater than clever. So if you're, if somebody lands on your

website and they are confused at all, they literally will not buy. So today I want to just break this

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