It depends on sort of what your outlook looks like.

So, for instance, for my day, I might sort of try to think of something that my target audience would be interested in.

Hello and welcome to the Fizzle Show.

We are creative, independent entrepreneurs. And we're not crazy about the word entrepreneur.

But we want to earn a living doing something that we care about.

If you feel the same, you're in the right place.

Your hosts are Corbett Barr.

If we were cookies, he'd be a gourmet chocolate chip cookie.

Classic. Everyone likes them.

The kind of thing that you bite into and say, whoa, it's all in here.

Caleb Wajick, he'd be a French macaroon, dignified, adult, a little sophisticated.

And Chase, he'd be a snickerdoodle, just because it's fun to say and makes you giggle.

That one comes to us from Fizzler Darlene, who gets mentioned on this show.

It's audience month here at the Fizzle show and our blog, The Sparkline,

because when you know who you're making it for,

you'll have a better idea about what to actually make

them such that they might actually buy it from you.

And this is the second in a two-part series where we got some experts to share how they

discovered, define, and target their audience, their target market, their avatar, persona,

ideal reader, tribe, whatever the kids are calling it these days.

Let's call it audience for right now.

Seriously, there's some amazing insights in this one.

...