Welcome back to episode 49 of Acquired, the podcast about technology acquisitions and

IPOs. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. Today we are covering the Stitch Fix IPO,

a one that Dave and I have been excited to cover since the S1 came out

because it's a fun read, it's fun to compare and contrast against other

S-1s coming out recently it's a e-commerce leader that is going up against

Amazon in Amazon's absolute heyday and rise to prominence and we're gonna dive

in to figure out you know how can they

compete how can they differentiate how is there still a good business left in

e-commerce in an era where Amazon looms high yeah and this is one that is really tailor made for our narrative section because for the

longest time the narrative when Stitch Fix was a private company was this company is crushing it you know it's all up into the right which as we'll find

out it was but then it was actually a disappointing IPO in and of itself so we'll dig into the story here. What happened?

Yeah, yeah, and for listeners who are new to the show, so we started as just acquisitions

hence the name acquired. When we added IPOs, we realized we needed to change up our

format a little bit.

And there's a big part of IPOs which are narratives, and that's both narrative from the company

side and narrative from sort of the investor side, from the street.

So it's what is the company you want you to believe and what is the analyst team or the analysts and media community want you to believe.

You never hear much about that and acquisitions because they kind of happen and then you just hear about the news afterwards but with the

road show and the lead up and trying to price optimally depending on your definition of

optimally there's lots and lots of narratives flying around about IPOs, so we will dive into that.

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