Episode 471: Lance Armstrong: The Real Doping Story, $100M Loss, and His Venture Capital Comeback

Habits and Hustle

Jen Cohen

Education, Health & Fitness, Business, Self-improvement, Entrepreneurship

4.4 • 800 Ratings

🗓️ 29 July 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What does it take to survive a 20% chance of living, win seven Tour de France titles, and rebuild your life after losing everything? Lance Armstrong joins me on the Habits and Hustle podcast for a raw, unfiltered conversation about resilience, authenticity, and the mindset that refuses to quit. We discuss the grueling reality of the Tour de France and why he says the doping controversy was not anti-doping failure. We also dive into his current ventures with Next Ventures, his "We Do Hard Things" podcast, and the personality traits that his kids say define him most. Lance Armstrong is a cancer survivor, former professional cyclist, and co-founder of Next Ventures. He won the Tour de France seven consecutive times. Today, he's a successful venture capitalist investing in health and wellness companies and has built a new life focused on family, business, and doing only what brings him joy. What We Discuss: (08:11) Getting Tested at 15 and Discovering Elite VO2 Max Numbers (15:44) The Doping Controversy: "Technically I Didn't Get Caught" (17:23) Why He Thinks He Was Made a Poster Child (22:27) Getting Cancer at 25 with Only a 20% Chance of Survival (36:18) The Livestrong Foundation and Selling 82 Million Yellow Bands (42:04) His Love of Being Alone and Sacred Solo Bike Rides (59:54) Having to Pay Back Over $100 Million After the Scandal (1:02:37) How Uber Investment Through Lowercase Capital Saved His Family (1:06:09) The Netflix 30 for 30 Documentary and Public Perception Shift …and more! Thank you to our sponsors: Momentous: Shop this link and use code Jen for 20% off Therasage: Head over to therasage.com and use code Be Bold for 15% off TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off. David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle. Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Lance Armstrong: Website: https://www.nextventures.com/ Instagram: https://www.instagram.com/lancearmstrong/?hl=en

Transcript

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0:00.0	Hi, guys. It's Tony Robbins. You're listening to Habits and Hustle. Crush it.
0:07.5	Welcome to Habits and Hustle. And today's guest is one of the most iconic and controversial figures of modern sports history.
0:14.7	Lance Armstrong is a seven-time tour to France winner, a cancer survivor, and a global name who went from Hero to Headline and
0:22.4	back again. He dominated the world of cycling, inspired millions with his comeback from cancer,
0:29.0	and later faced one of the biggest doping scandals in sports history. But Lance's story doesn't
0:34.5	end there. In recent years, he's emerged with a new voice as a podcaster,
0:39.4	entrepreneur, and an unapologetic truth teller who isn't afraid to tackle tough conversations,
0:45.2	including the ones about himself. In this episode, we talk all about legacy, resilience,
0:50.5	reinvention, and what it takes to come back when the world counts you out. Love him or criticize him.
0:56.8	There's no denying Lance Armstrong has lived a life worth unpacking. So let's get into it. Enjoy.
1:15.8	Before we dive into today's episode, I want to thank our sponsor, Momentus. When your goal is health span, living better, and longer, there are very few non-negotiables.
1:23.0	One of them, quality.
1:25.0	And when it comes to supplements designed for high performers, nobody does it better than
1:30.1	Momentus. Momentus goes all in on NSF certification, which means every single batch is tested for
1:38.2	heavy metals, harmful additives, and label accuracy. And that's why they're trusted by all 32 NFL teams and top collegiate
1:47.5	sports dietitians across the country. Here's the thing. They don't sell every supplement under the
1:53.2	sun because they believe in nailing the basics with rock solid consistency. And those basics
2:00.2	are protein and creatine.
2:02.6	Momentus sources creopure, the purest form of creatine monohydrate available,
2:08.3	an absolute must for both men and women who want peak physical and cognitive performance.
2:14.9	So if you're serious about leveling up, go to livemomentus.com and use code
2:21.2	gen for 20% off. Just act now. Start today. Gen for 20% off. Live momentous.com.
	...

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