Episode 457: Jeff Byers: The Former NFL Player Exposing the $200 Billion Supplement Scam

Habits and Hustle

Jen Cohen and Habit Nest

Education, Health & Fitness, Business, Self-improvement, Entrepreneurship

4.4 • 763 Ratings

🗓️ 10 June 2025

⏱️ 94 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you taking supplements that contain nothing but expensive powder? In this episode of the Habits and Hustle podcast, I sit down with Jeff Byers, co-founder and CEO of Momentous, who reveals the shocking truth about supplement quality. We explore how Jeff went from NFL offensive lineman to building a $100+ million supplement empire, why chocolate protein powder naturally contains lead, and the eye-opening moment when Momentous threw away an entire production run because it failed testing. We also discuss the "Momentous Three" foundation supplements and the real cost of third-party certifications that most brands avoid. Momentous is a premium supplement company doing over $100 million in annual revenue. A former USC football captain and NFL player for the Seahawks, Broncos, and Panthers, Jeff merged his sports performance background with rigorous scientific standards to create one of the most trusted supplement brands used by professional teams worldwide. What We Discuss: (04:47) Journey From Athlete to Founder (14:59) Lessons in Consistency and Leadership (20:47) Building a Strong Co-Founder Relationship (31:35) Navigating the Supplement Industry Noise (39:37) Challenges of Building a Supplement Company (53:15) The Importance of Supplement Selection (01:01:38) Merger of Human Performance Brands (01:10:49) Omega-3s and Fuel in Athletic Performance (01:21:48) Managing Inflammation and Sleep Support (01:28:22) Natural Testosterone Support and Hormones (01:37:04) Supplement Selection and Community Impact …and more! Thank you to our sponsors: Momentous: Shop this link and use code Jen for 20% off Therasage: Head over to therasage.com and use code Be Bold for 15% off TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off. David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle. Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Jeff Byers/Momentous: Website: https://www.livemomentous.com/ LinkedIn: https://www.linkedin.com/in/jeffbyersceo/

Transcript

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0:00.0	Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.
0:06.5	Before we dive into today's episode, I first want to thank our sponsor, Therasage.
0:11.8	Their trite panel has become my favorite biohacking thing for healing my body.
0:18.1	It's a portable red light panel that I simply cannot live without. I literally
0:22.7	bring it with me everywhere I go. And I personally use their red light therapy to help reduce
0:28.1	inflammations and places in my body where honestly I have pain. You can use it on a sore back,
0:34.9	stomach cramps, shoulder, ankle.
0:39.4	Red light therapy is my go-to.
0:43.0	Plus, it also has amazing anti-aging benefits,
0:47.0	including reducing signs of fine lines and wrinkles on your face,
0:48.6	which I also use it for.
0:57.4	I personally use Therisage trite everywhere and all the time. It's small, it's affordable, it's portable, and it's really effective. Head over to Therisage.com right now and use code B-Bold for 15%
1:07.5	off. This code will work site-wide. Again, head over to Therisage, T-H-E-R-A-S-A-G-E.com, and use code
1:18.9	B-B-B-Bold for 15% off any of their products.
1:33.2	Guys, we have Jeff Byers, who's on the podcast today.
1:40.7	Jeff is the co-founder and CEO of Momentus, which is my favorite supplement line.
1:43.2	And I'm not just saying that because he's sitting across for me.
1:44.3	I'm saying this because they are, they are one of the top dogs for good reason. They are super, super diligent.
1:51.1	They're very stringent on their certifications for their products. I trust them. I trust you.
1:56.3	And so we're going to have a whole conversation here on supplements, optimization, human performance, all the good stuff.
2:03.0	So anyway, Jeff, thanks for being on the show.
2:04.7	Yeah, super excited.
	...

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