Okay, so this is a little bit of a different part today, guys. It's a solo episode and so, and there's nobody else in the office. So if I'm at a bit out of focus, please forgive me, because I can't see if I'm in focus. And also, I'm on this other set today, again, if you're watching on YouTube, because it was all set up. And so I just thought, let me turn on the lights and the cameras and get going. This episode is about something that, you know, you guys probably

don't hear enough from me about, which is marketing, with my background in marketing. And really

it's about the dichotomy that Muslims have, a lot of us have, which is that we know that when

it comes to content creation, there's a lot of advantages.

Content creation is the future. If we want to make money doing our business on the side,

we can create content and potentially that allows us to have more free time, go to the

message, spend more time of our family, run on our own schedules, and even stay away from

haram environments at work or even potentially haram jobs. And so we know all of this exists.

But if you're freshly grounded listener, you will be someone who is, you know, forward-thinking with technology and, I suppose, in some ways, pro-content creation, but also if you're freshly-guided listener, that means that you're dean-focused, and you care about the religion, you care about your religiosity, and you don't want to sacrifice your religion, especially for the dunya. And so there's this dichotomy, right, where there's potentially this other side where you can use your skills and knowledge to

create content and then make money and not have to have a quote unquote like a normal job.

But the dichotomy is that on the other side of it is that you may have to create content

that or that you don't like to create. You have to

change your personality. You have to be really polarizing. You have to follow the trends on social

media, you know, in order to kind of garner traction. You have to, if people are dancing on

TikTok today and that's the big thing to do, then I'm going to have to do that, but you don't

want to do that. And so there's this like issue, right? And this episode is about bridging that gap. So this episode is for anybody who, you know, has knowledge, has skill, maybe your chiropractor, a barber, a therapist, a designer, any kind of skill or knowledge, something that you can talk about all day long. And you're trying to figure out how can I create content to make money doing that thing without becoming a,

somebody who does immoral things for the algorithm, or is trying to chase the algorithm,

or trying to guess what's happening, and then all of a sudden, you know, you're just kind of

competing for that space, and you get lost in it. I believe I have a solution

for that and I've been in continuation for about 15 years. I was also the head of marketing of

Tertil for the last almost three years, a software app in the States which is now, I think,

roughly like 15, 20 million downloads. Before I left it, to go back to Fresh Uganda full time

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