Welcome to the Cannabis Cautilance Podcast. I'm your host, Cadd Hussey of Kiss Organics.

This is the podcast where we discuss the cutting edge of organic growing from a science-based

perspective and drawn top experts from around the industry to share their wisdom and knowledge.

I want to warn listeners that today's podcast is not about cultivation. I do have some great guests lined up soon

for more interviews on growing, but today I want to discuss another important topic. For anyone

growing cannabis as a business or working in the cannabis industry, you know that having a great

product or growing top shelf cannabis is only half the story. The other half is shaping your

message in a way to

effectively reach your audience. On that note, I had the pleasure today of interviewing my good

friend, Shango Lose, who has had his feet in both the marketing and cannabis world for a long time now.

Shango is the founder of Shaping Fire and the host of the Shaping Fire podcast. If you haven't had a chance to check it out, I highly recommend it. His YouTube channel features exclusive how-to videos and expert interviews. Shango is also the founder of Vimea, the medical cannabis entrepreneur trade group on Vashon Island here in Washington State, where he lives that is now involved into a patient outreach

and educational organization hosting some of the top cannabis speakers in the world.

Not to put myself in that category, but I did have the honor of speaking at the Vimea event,

and that video on Living Soil Home Grows can be seen on his YouTube channel.

Shingo has been working in brand strategy and marketing for 25 years and since 2013

has been helping cannabis entrepreneurs bring their products to market.

Hey, Shango, thanks for your time today.

Welcome to the show.

Hey, thanks for having me on.

You know, it's kind of fun to have the tables, the microphones turned because you've been on my Shaping Fire podcast a couple times, but now you're interviewing me. So this has got some different flavor for it. So thanks for having me on the show.

Yeah, well, you and I have talked off air quite a bit,

and I know you have such a wealth of experience from your previous careers and also everything

...