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Freshly Grounded

Episode 346: The Liftdex Story

Freshly Grounded

Faisal & Sam

Muslimpodcast, Freshlygrounded, Islam, Religion & Spirituality

4.9 β€’ 941 Ratings

πŸ—“οΈ 20 December 2023

⏱️ 67 minutes

🧾️ Download transcript

Summary

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0:00 - Intro
3:56 - How Faisal Heard of Liftdex
9:20
- Growing Up in an Elite Boys School
15:30 - Dad Moving to Dubai
21:00 - The Start of Liftdex
24:17 - Coming Up with the Liftdex Name
32:00 - How Lockdown Transformed my Business
43:00 - Pivoting to B2B
49:00 - Changing My Training Style
52:40 - Pricing Our Equipment
58:00 - The Middle East Consumer Market

Transcript

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0:00.0

Welcome to this episode of Freshly Gounded. This is an episode I'm really excited about because it's been in the making for a few months.

0:06.0

When I moved to Dubai almost two years ago, I started investing in my own gym equipment and I found this brand that I fell in love with could

0:14.4

lift decks great quality products and I started like deep diving into their

0:18.6

brand and their products and I was really inspired by the story. So it was started by a guy from the UK, Amir,

0:26.0

who basically his dad came to the UAE with nothing

0:30.3

and built this incredibly large steel business or fabrication business and

0:35.2

a mere capitalized his network in that and built what we now know is lift decks

0:39.6

which is a gym equipment brand basically out here in Dubai and I'm not doing it justice by explaining it.

0:46.8

So I hit up Amir when I found out who he was and we've been trying to make this episode

0:50.9

happen for a while.

0:52.2

We finally made it happen.

0:53.4

So it's an incredible story if you're interested in business or if you're interested in fitness.

0:58.1

Or if you're interested in like business and fitness and doing business and fitness in the UAE.

1:02.8

So there's a really cool story.

1:04.4

And if you're interested in moving to Dubai

1:07.4

or investing in Dubai in general,

1:09.0

then you'll want to hear about our partner,

1:11.0

our Worsia.

1:11.7

So if you go to at Worsia Homes on Instagram, that's W-S-E-O-S-E-E-S-Y-A-H-O-M-E-S on Instagram, hit them up, and W-S is a way for you to buy interest-free properties, it's freehold, so you own the property forever in Dubai, in the UAE, with no interest and no late payment fees.

1:31.0

So there's a very popular or common phenomenon here where you can buy homes that aren't built

1:37.0

yet.

1:38.0

So a property developer like for example, D. Mac will say, hey, we're building a big tower here of apartments it's going to take three years

...

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