4.9 β’ 941 Ratings
ποΈ 20 December 2023
β±οΈ 67 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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0:00 - Intro
3:56 - How Faisal Heard of Liftdex
9:20 - Growing Up in an Elite Boys School
15:30 - Dad Moving to Dubai
21:00 - The Start of Liftdex
24:17 - Coming Up with the Liftdex Name
32:00 - How Lockdown Transformed my Business
43:00 - Pivoting to B2B
49:00 - Changing My Training Style
52:40 - Pricing Our Equipment
58:00 - The Middle East Consumer Market
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0:00.0 | Welcome to this episode of Freshly Gounded. This is an episode I'm really excited about because it's been in the making for a few months. |
0:06.0 | When I moved to Dubai almost two years ago, I started investing in my own gym equipment and I found this brand that I fell in love with could |
0:14.4 | lift decks great quality products and I started like deep diving into their |
0:18.6 | brand and their products and I was really inspired by the story. So it was started by a guy from the UK, Amir, |
0:26.0 | who basically his dad came to the UAE with nothing |
0:30.3 | and built this incredibly large steel business or fabrication business and |
0:35.2 | a mere capitalized his network in that and built what we now know is lift decks |
0:39.6 | which is a gym equipment brand basically out here in Dubai and I'm not doing it justice by explaining it. |
0:46.8 | So I hit up Amir when I found out who he was and we've been trying to make this episode |
0:50.9 | happen for a while. |
0:52.2 | We finally made it happen. |
0:53.4 | So it's an incredible story if you're interested in business or if you're interested in fitness. |
0:58.1 | Or if you're interested in like business and fitness and doing business and fitness in the UAE. |
1:02.8 | So there's a really cool story. |
1:04.4 | And if you're interested in moving to Dubai |
1:07.4 | or investing in Dubai in general, |
1:09.0 | then you'll want to hear about our partner, |
1:11.0 | our Worsia. |
1:11.7 | So if you go to at Worsia Homes on Instagram, that's W-S-E-O-S-E-E-S-Y-A-H-O-M-E-S on Instagram, hit them up, and W-S is a way for you to buy interest-free properties, it's freehold, so you own the property forever in Dubai, in the UAE, with no interest and no late payment fees. |
1:31.0 | So there's a very popular or common phenomenon here where you can buy homes that aren't built |
1:37.0 | yet. |
1:38.0 | So a property developer like for example, D. Mac will say, hey, we're building a big tower here of apartments it's going to take three years |
... |
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