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The Fizzle Show

Episode 342: Selling Online Courses: How to compete and succeed in today's saturated info market

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 24 September 2019

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shownotes: http://fizzleshow.com/342

What are the necessary steps to take to start selling online courses? Do you need to be at a certain level before you should start thinking about that at all? How do we pitch online courses at the right level and niche to maximize our reach and potential?

The world of learning and the promotion of web-based resources and teaching has evolved very quickly over the last few years and as it has grown and changed, new companies have sprung up and filled spaces some of us never even knew existed. With the multitude of options out there, you might be wondering where can you content fit in and if there is even space for you?

In this episode, we have a big discussion on this fertile topic, looking at pillar content, accelerator models and the big one: personalization and segmentation! Our panel of guests gives amazing perspectives on referrals, funnels, scaling and outsourcing.

Today on the show we are joined by Janelle Allen from Zen Courses, Barrett Brooks of ConvertKit and Brennan Dunn from RightMessage! These three friends of Fizzle all have valuable and contrasting experience in the fields of online learning and we promise they have all the beans to spill!

We also talk about using your collected data smartly, when or if to hire a virtual assistant, baselines to reach before creating courses and how far you should niche down. So for all this and a whole lot more, join us on the Fizzle Show today!

Today’s episode is brought to you by Podia.

Podia is a Swiss Army Knife for selling anything you need online. It's an all-in-one digital storefront where you can sell courses, memberships, and digital downloads all in one place.

The cool thing about Podia is that they eliminate all the technical headaches. You don’t have to install anything, you can host your sales pages there, your files, your checkout process. You can even do your email marketing and your newsletters from Podia!

Fizzle Show listeners can get 15% off of Podia FOR LIFE by signing up for a free trial over at http://podia.com/fizzle.

Key Points From This Episode:

  • Is it possible to still make a dent in the online teaching world? [0:02:32.4]
  • Helping people with their own success through different formats. [0:06:12.7]
  • Standing out in a crowded market and the accelerator model. [0:09:36.4]
  • The unique opportunity for interactive and sticky courses. [0:13:52.1]
  • The vital importance of referrals and testimonials in marketing and sustainability. [0:15:31.7]
  • Personalization, segmentation, and customization; the future of online courses. [0:17:25.9]
  • Finding common ground and reflecting this to customers through email. [0:23:40.4]
  • Niching down versus personalization; why segmentation comes first. [0:27:12.3]
  • Weighing the creation of new content against refining existent content. [0:33:17.7]
  • Baselines for successful first course sales! [0:39:02.5]
  • The benefits of collecting segment data for focussing your marketing. [0:42:01.4]
  • Scaling up and the differences between small teams and big companies. [0:47:20.3]
  • When to do things yourself and when to outsource certain jobs. [0:52:45.2]
  • Prioritizing work and letting go of tasks that you do not need to do. [0:58:47.9]
  • And much more!

Links Mentioned in Today’s Episode:

Transcript

Click on a timestamp to play from that location

0:00.0

Podia is like an amazing Swiss Army knife for selling anything online.

0:04.2

It's an all-in-one digital storefront where you can sell courses, memberships, and digital

0:09.2

downloads all in one place.

0:11.6

The cool thing about Podia is that they eliminate all of the technical headaches.

0:16.0

You don't have to install anything.

0:17.7

You can host your sales pages there, your files, your checkout process.

0:21.5

You can even do your email marketing and newsletters right from Podia.

0:26.4

Fizzle show listeners get 15% off of Podia for life by signing up for a free trial over

0:32.1

at Podia.com slash Fizzle. That's P-O-D-I-A. com slash fizzle. Thanks to Podia for sponsoring the Fizzle show and for supporting

0:42.5

independent entrepreneurs like you and me.

0:48.1

Hey there, welcome to The Fizzle show. This is our podcast about building sustainable, meaningful

0:53.3

small businesses and earning a living independently, doing something you really care about.

0:58.7

And today I am joined by three amazing guests.

1:02.1

First up, we have Janelle Allen, founder of ZenCourses at ZenCourses.co.

1:06.9

Janelle is an instructional designer who helps your clients create life-changing online courses.

1:12.3

Hi, Janelle.

1:13.2

Hey, Corbett.

1:14.3

We're also joined by Brennan Dunn, founder and CEO of Right Message.

1:18.2

Right Message is a suite of opt-in, form, and call-to-action tools that sit on top of your existing website and allow you to personalize the message for each visitor, resulting in more options in sales than traditional tools.

1:29.9

Hi, Brennan.

1:30.8

Hey, how are you?

1:32.2

Awesome. Thanks for being here.

...

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