Episode 341: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2)

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 20 November 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How can you get around the new iOS updates in a way that’s legal and also works?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.

Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.

IN THIS EPISODE YOU’LL LEARN:

Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t)
Valid concerns about Facebook’s Conversions API Gateway
What you need to know about the Facebook pixel
How to hack the system without getting in trouble

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Kasim’s Facebook Traffic Hack on YouTube
Funnel Specialist job opening at Tier 11
Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

Transcript

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0:00.0	Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.
0:06.8	If you've been a PT listener for any period of time, you know that we talk about top
0:10.2	of funnel all the time and how challenging it is for you to get quality top of funnel clients
0:16.4	or leads or customers and then convert them typically at bottom of funnel.
0:22.9	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:40.0	but they pair it with display retargeting.
0:43.4	So you're hitting the audiences with a complete approach.
0:46.7	You reach them, then you remind them, and then you collect the revenue.
0:51.5	It's a strategy designed to deliver, and let me tell you, it really works.
0:56.1	We're testing this at Tier 11, and so far, the results have been very impressive.
1:01.4	Now, with AdCritter, creating custom audiences are so easy.
1:05.1	You don't need to reformat files.
1:07.0	You don't need to mess around with complex spreadsheets.
1:09.5	You just upload any file in any format and you're ready to go.
1:13.0	And the match rate is awesome.
1:15.1	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCritter,
	...

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