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The Fizzle Show

Episode 337: Growing Your Podcast Audience, Getting Paid for Consulting, and Running PPC Ads

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 6 September 2019

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shownotes: http://fizzleshow.com/337

How do you grow a following for your podcast if you don’t have an existing audience elsewhere? It might be easy to introduce a podcast if you already have thousands of social media followers and a long email list, but it’s trickier if you are starting from scratch.

In this member-focused episode, the Fizzle Team discusses this puzzle and address some other attendee questions. Each host gives their perspective as it pertains to their own experience and business.

We also talk about the strategies new podcasters could use to get the attention of another audience who is already listening to similar shows. Later we tackle the all-too-familiar problem of people who want to “pick your brain” without paying for it and help you to better set the boundaries between a discovery session and an actual consultation.

And finally we talk about how to approach your first social media PPC ad campaigns, free content creation and wrap up with an encouraging testimonial from a Fizzle member.

Tune in to get all the answers from this week’s Fizzler-focused Q&A episode!

Key Points From This Episode:

  • Growing your podcast audience and the problem of discoverability. [0:01:20.0]
  • Why you might need to diversify and leverage podcast content in a blog post. [0:05:41.0]
  • Strategies for getting the attention of people who already listen to podcasts. [0:08:28.0]
  • How to avoid wasting your time by those who want info but don’t want to pay. [0:14:21.0]
  • Differentiating between a free discovery session and an actual consultation. [0:19:51.0]
  • Tips on running ads and being careful with a business model built on paid traffic. [0:23:04.0]
  • The potential with publishing high-quality free content to create awareness. [0:27:47.0]
  • A success story from a Fizzle member. [0:30:56.0]
  • And much more!

Links Mentioned in Today’s Episode:

Transcript

Click on a timestamp to play from that location

0:00.0

Hi there, welcome to the Fizzle Show. I'm Corbett Barr, and this is our podcast about earning a living independently doing something you really care about.

0:10.8

This is a special Friday member-focused episode. Every Friday, we publish a new episode featuring questions from Fizzle members, along with occasional success stories and live coaching. This is being recorded live with Fizzle members along with occasional success stories and live coaching.

0:21.6

This is being recorded live with Fizzle members in the audience.

0:25.6

If you'd like to join us and get your question featured on an upcoming episode, head over to Fizzle.co,

0:31.6

and we would love to see you inside Fizzle soon.

0:34.6

Today, I'm joined by the full Fizzle team, including Jen Rayout, Joe Kearns, and Aden Fishbine.

0:40.8

Thank you all for being here.

0:42.8

We have some fantastic questions from Fizzle members today, so let's jump right in.

0:48.7

Jen, what's our first question today?

0:50.3

The next question is from Mickco.

0:52.3

He has a podcast and a website at That RemoteLife.com.

0:58.1

And so he asked this question back in the summer and I thought it was a classic one we could

1:02.1

dig into again today. What are the best ways for growing the audience of your podcast if you

1:07.9

don't already have an audience elsewhere like social media or email i'm already

1:13.0

doing outreach and getting on other people's shows but i'm curious if there's anything else i can do

1:17.6

all right this is a good one growing a podcast i mean we've talked before about how amazing the podcast

1:25.2

format is it's meant so much to us. We've been podcasting

1:28.3

for six years or so. And it's funny, thinking back when we started in 2013, I remember feeling

1:34.6

like podcasting was almost old at the time, like we had missed an opportunity because it had been

1:41.2

around for a few years. And now, you know, thinking today, I mean, people always feel like it's too late.

1:47.1

But just to let you know, it felt too late at the time.

1:49.7

But looking back, we've had, I think, like, over 5 million combined downloads now of the show, which is amazing.

...

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