Episode 333: Training Your Brain and Scaling Your Business with John Assaraf
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 22 October 2021
⏱️ 72 minutes
🧾️ Download transcript
Summary
When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.
This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.
John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.
Listen in for some powerful innercises that can literally change your business—and your life.
IN THIS EPISODE YOU’LL LEARN:
- How to create mental patterns in advance of needing them
- A quick and simple exercise to deactivate your fear circuit
- Tips for slowing down and creating a new behavioral process
- How to match your self-image to your why so you can take inspired action
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Brainathon: Change Your Brain, Change Your Income
- myneurogym.com
- Innercise (John’s new book)
- Having It All (another book of John’s)
- The Answer (another book of John’s)
- @johnassaraf on IG
- John on Facebook
- John on Twitter
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
...
Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy |
| 0:52.1 | designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
| 1:41.9 | or dollar for dollar matching on any TV campaign up to five grand. |
... |
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