Episode 319: Myth Busted: Your Business Will Never Let You Focus on One Thing (FS319)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 14 May 2019

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shownotes: http://fizzleshow.com/319

Are you struggling with shame because your Instagram posts don’t get enough likes, or maybe you feel confident because you get tons all the time? Social media and the Internet shape our modern-day business conditions where we have all these opportunities for independent creativity that could lead to an audience and a sellable product or service.

There’s still a lot to learn though! Business is a lot like dating. It develops over time, hopefully to a point where your audience know, like and trust you enough to invest money in the solution you offer. But what happens when you do that and then you have another idea? Many entrepreneurs are confronted with this question sooner or later: do I want to do this, or would I rather do something else? Can I do both?

It would be very wise to prepare yourself for this process of expanding, adding to or morphing your business. In this episode we get deeper into the heart of modern independent creative entrepreneurship, discussing what to do when you feel the urge to start something new or change direction.

We also talk about why your career path is not as linear as it is often made out to be and why going sideways instead of upwards is sometimes the most genius alternative. We chat at length about the importance of being curious, but also when to get more serious and structured in your approach. If you want to push the boundaries, try something new and open yourself up to the best possible opportunities, join us for this discussion where we hash it all out!

Key Points From This Episode:

• Why it’s inevitable for entrepreneurs to come to the juncture of deciding to adjust or add to their existing business. [0:07:03.0]
• People’s natural impulse to over-control and how it limits and destructs. [0:09:23.0]
• Being secure in not having security and allowing things to unfold naturally. [0:12:31.0]
• If multiple focuses are a given, you’re probably already navigating it. [0:15:44.0]
• Viewing your career path as modern entrepreneur as a jungle gym, not a ladder. [0:17:50.0]
• Releasing pressure by focusing only on the next best step. [0:23:30.0]
• Transitioning from playing with an idea to recognizing that it’s a viable business opportunity. [0:25:51.0]
• Creating a semi-structured environment that still allows for flexibility and natural progression. [0:33:20.0]
• How metrics are important in setting future goals and making key decisions. [0:37:17.0]
• Being liberal with the kind of results you want when starting something new. [0:43:15.0]
• The importance of establishing secure check points along jour journey. [0:45:45.0]
• Considering what the project wants to become and who you want to be. [0:49:47.0]
• Finding your passion by paying attention to things that light you up. [0:53:35.0]
• The possibility of exploring without necessarily committing. [0:59:13.0]
• Building the minimum viable product when you’re running more than one project. [1:00:10.0]
• And much more!

Links Mentioned in Today’s Episode:

Transcript

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0:00.0	Hello and welcome to the Fizzle Show!
0:09.3	What is up, everybody?
0:11.2	It's another Tuesday morning in America, and you might be on the opposite side of the world,
0:18.5	but wherever you are, you have access to the internet, probably a cell phone of some kind,
0:24.2	probably, you know, a little bit of a shame that your Instagram post didn't get enough
0:29.9	likes or maybe you're confident that it got a lot.
0:33.1	These are the conditions that a lot of us live in under modern times where we have all of this opportunity to create just independent creativity that can lead even to having an audience, a product, things that you can sell, a consulting service, a service of some kind where you're a coaching
0:54.9	job that you now just created out of thin air. Like, I'm a coach now. And people are calling
1:00.5	you and saying, I need your help. And you're getting money for it. And so you're getting to
1:04.3	like do the things that you think you want to do and then charge money for those things.
1:13.6	And then build an audience of people who are like wanting that thing for their own life and they need your help to get it and they're willing
1:18.3	to charge to like pay money to get that thing from you this is this is just business right we have
1:24.2	all of this opportunity to do this in modern i mean you don't have to be a whiz kid anymore.
1:28.6	You don't have to be like, you don't have to go to school.
1:30.7	You don't have to do all this stuff.
1:32.0	But let me tell you, there's a lot to learn.
1:34.5	A lot of it, a lot of it, you already know.
1:37.0	It's just human nature stuff.
1:38.1	It's the same thing that you would never like walk up to a dude at a bar if you're a lady and and act in particular ways because you know that signals
1:45.1	particular things about you no and if you're a man you wouldn't just walk up to a lady and just
1:50.1	like be like I'm really into you and I want to I want it to get intimate with you you just met
1:55.0	that person right you know that you're going to have to like you're going to court them over
	...

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