Episode 317: Email Hospitality: Copywriting A Personable Email Welcome Series (FS317)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 30 April 2019

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shownotes: http://fizzleshow.com/317

How do we create our ultimate email welcome series? What are the most most important elements and rules that help us connect with new audience members and keep them coming back? Is email still as relevant as it once was?

The answer is yes, the stats show that email is more used now than ever before. Most of us know that an email welcome series can go a long way, but that does not mean that concocting great email copy and content is a common skill.

In this episode, we talk about how to craft that vital first emailed contact, why templates don't matter so much and a few rules that can keep your emails out of the spam folder. We are trying to get you thinking about who you are writing to and connecting meaningfully with them!

Today on the show, we are joined by Barrett Brooks, Marketing Lead at ConvertKit and certified email badass! He is driven by the belief that business is one of the most powerful forces for good in the world and this really shows in his and ConvertKit's increasingly blazing success rate.

We also talk about how to get receivers' attention and your emails opened right away in the right way, the usefulness of questions and emojis, forming the body of an email and finding the pillar posts of your business. For all of this, join us today, Fizzlers!

Key Points From This Episode:

• A quick update from Barrett Brooks, ConvertKit and the world of email. [0:07:18.6]
• The stable importance of an email welcome sequence. [0:12:02.3]
• Current marketing and how people find your company online. [0:13:42.7]
• The main objective of an email welcome series. [0:17:30.1]
• Why Luke Skywalker took very little notice of Yoda at first. [0:25:35.6]
• Symptoms, treatments and long term solutions. [0:27:31.2]
• Gaining trust through email copywriting, dos and don'ts. [0:32:55.6]
• Personalization and segmenting your email list by interests. [0:43:30.4]
• The three things you can do to get your copywriting up to scratch. [0:48:06.2]
• Summarizing the mains tenants of creating your best welcome series. [0:52:00.8]
• Compiling a greatest hits of content for your business. [0:55:03.5]
• And much more!

Links Mentioned in Today’s Episode:

Transcript

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0:00.0	Hello and welcome to the Fizzle Show!
0:09.2	What is up?
0:11.0	What is up, everybody?
0:12.2	It's your morning drive to work.
0:14.0	You've got a lot of stuff to do.
0:14.9	You've got a lot of things on that to do list.
0:16.2	You've got to check off the boxes.
0:17.5	You know what I mean?
0:18.1	You've got to get it going.
0:19.2	Why?
0:19.6	Because we're monkeys.
0:21.5	We need to get stuff done, right? But we also, we don't just like need to work for us.
0:27.4	We need to work because we need that work to get done, right? And now when you're an entrepreneur,
0:32.5	it's a way of like taking on more work, committing to getting more done because the results down the line
0:39.7	are beneficial to you.
0:43.0	They make your life better in some small and meaningful way.
0:47.1	That's really what a lot of what entrepreneurship feels like to me after I've been doing it
0:50.4	now for a long time.
0:51.6	It's like, okay, what do I want to be better when I grow up?
0:56.4	What can I put into place now so that it is better when I grow up, right? And so it's, it's like
1:03.3	different. It's not like entrepreneurship. Corbett, what is classic entrepreneurship? A classic
1:09.1	entrepreneurship is like taking a dollar and making two, isn't it?
	...

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