Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 22 June 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.

Not surprisingly, they want to grow and scale.

Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.

IN THIS EPISODE YOU’LL LEARN:

Ways to effectively duplicate and outsource yourself and your brain
Where to start with process development and documentation
How to involve your team in the creation and update of processes
How to identify and eradicate weaknesses in your processes

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

Solutions 8

Episode 300: How to Launch a Product From Scratch

The CheckList Manifesto: How to Get Things Right

Extreme Ownership: How U.S. Navy Seals Lead and Win

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Transcript

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0:00.0	Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.
0:06.8	If you've been a PT listener for any period of time, you know that we talk about top of funnel
0:10.5	all the time and how challenging it is for you to get quality top of funnel clients or leads
0:17.9	or customers and then convert them typically at bottom of funnel.
0:22.9	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:40.2	but they pair it with display retargeting.
0:43.4	So you're hitting the audiences with a complete approach.
0:46.6	You reach them, then you remind them, and then you collect the revenue.
0:51.5	It's a strategy designed to deliver, and let me tell you, it really
0:55.6	works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,
1:01.6	with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't
1:07.3	need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.
1:13.0	And the match rate is awesome.
1:15.1	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCriter, we twisted
1:28.8	their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,
1:35.1	and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform
	...

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