I kind of thought, well, this must be monumentally hard because to me it was such an obvious idea, like a social media tool that stores your updates.

But I had honestly assumed that someone would have done it already.

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A few months ago, I'm clicking around on the internet, and I come across this article written by today's guest.

And let me just quote her before we get started.

Even now, though we've hit over 100K monthly recurring revenue

in less than a year, I still feel like an outsider. I created a crunch-based profile,

but I couldn't add any events since we haven't raised money, gotten acquired, or done an

incubator or accelerator. The tech world doesn't celebrate our kind of victory. Well, we do.

I actually emailed the author of this post, Laura wrote her and I said, can you please tell

this story to DCers at DCBKK? And she said yes, much to the delight of DCBKK attendees and

gave a great keynote at the event. This is the first of a series of interviews of DCBKK attendees and speakers that we were able to get on the program.

I want to hear a little bit of the backstory of me, Edgar, because Lori, you had this personal brand online for a long time. And then now you have this brand where I don't see your face. Right. And so, you know, tell me a little bit about the motivations to create this other brand. I think I know what some of them are, but you were telling me earlier today, like I had this idea about getting away from my business and making more money. And so it seems like with the

consultancy agency, it's much harder to do that. Yeah. It was very deliberate to move away from

a personal brand. So with my info product business, it was all about me as I'm Laura, I'm

friendly, I'm teaching you about social media. And I built a sort of scalable business because it was selling training.

It was selling information products.

But me being so front and center, it wasn't a business that could ever be sold.

For example, it was a business that I could maybe take a month away from but not actually

...