Episode 307: TMBA307: The One Where a Business Starts on the Show
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 24 September 2015
⏱️ 28 minutes
🧾️ Download transcript
Summary
http://www.tropicalmba.com/productized/ Today we are going to be doing something really special. A new business is actually starting on this week's show. We've been having a lot of trouble with email marketing lately. We're on a very basic email marketing platform and we have kind of outgrown it. There are more robust email platforms out there, but a lot of them are really expensive and hard to operate. Eventually we discovered that Drip was the perfect platform for us, but we didn't want to commit the man hours to learning to use it. I reached out on Twitter to ask if anyone was interested in starting a SWaS business around the Drip platform. Jeff Pecaro was the man who answered the call. We invited Jeff on to the show this week to give our listeners an inside look on what it's really like to launch a Productized Service business.
Transcript
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| 0:00.0 | Oh, it's absolutely occurred to me that I could fall flat on my face in front of my friends, |
| 0:04.6 | family, and favorite podcast host. |
| 0:06.3 | But I love the chance to work with you guys in the past. |
| 0:08.6 | I think we've done a great job on email marketing to the level that we could go with the |
| 0:13.2 | existing software. |
| 0:14.5 | But the opportunity to work with interesting people has always been the core of why I do what I do. |
| 0:22.3 | Hey, podcast listener. |
| 0:23.8 | Even if you are alone in your entrepreneurial journey, know that today, right now, |
| 0:27.6 | in your earbuds, you are joined by thousands of entrepreneurs from all around the globe |
| 0:31.9 | seeking to grow better, more profitable, location independent businesses. |
| 0:36.5 | If you'd like to learn more about what we do and download our entire back catalog, |
| 0:41.6 | check out tropical MBA.com. |
| 0:50.2 | Today on the show, we are going to watch a business start. |
| 0:54.7 | And that's more exciting than what happened to me this morning when I stepped on cat vomit. |
| 0:58.4 | So I'm looking forward to this episode. |
| 1:01.9 | I love that podcast series startup, Ian, where they showed a startup starting. |
| 1:06.1 | You know, one of these things where you go get investors and all this stuff. |
| 1:08.6 | I thought, why don't we try to put a few stories on this show? Businesses starting and just see where they go. It might fail. It might succeed, but I think we'll hopefully learn some things in the process. When you're thinking about starting a new business, there's a bunch of different ways you can go. You know, you can go build a piece of software. You can invent something like, say, a warm toilet bowl seat and go get |
| 1:28.4 | it sourced in China. You could start a blog or a podcast. But what we're going to focus on |
| 1:33.2 | today is a productized service. And to give people an example, I'm just going to sort of steal |
| 1:39.2 | an idea from Dan Norris' WP Curve blog. a product-tized service as a business that solves a problem |
| 1:48.0 | on a recurring basis. So let's use design pickle as an example. It's actually run by a DCer named |
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