Episode 304: Testing Businesses: How to Figure Out if You're On the Right Track Today! (FS304)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 29 January 2019

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shownotes: http://fizzleshow.com/304

What are business experiments? How can you conduct one easily and quickly? In what ways can using tests like these help you to grow and propel your business forward?

Using tests and experiments can teach you so much about how to progress; what areas need attention; and, what is possible. There may be things that you thought were beyond you that are completely achievable!

In this episode, we talk about how to run experiments as well how to structure them to gauge success, build confidence and jump to the next level. We talk about engines of growth, goal setting, clarifying the process and how asking yourself what you want can kickstart this mode of thinking.

We also talk about five essential areas of these tests and Aiden breaks down the physiology of the test body! We talk about control, variables, structure and more. We use the example of growing your audience as the proxy to explain these parts so that you can go out and get started!

For all that and whole lot more, join us today!

Key Points From This Episode:

• What is a business experiment? [0:07:22.4]
• Maintaining momentum and laying out enough track for your train. [0:12:02.8]
• Heading out into the unknown and using an experimental approach. [0:16:01.2]
• Don’t be a donkey! Make some decisions and take some action! [0:20:30.5]
• The difference between lookers and leapers. [0:23:01.1]
• An overview of the five elements of a great business experiment. [0:30:40.9]
• The intuitive gut feeling around uncertainties and ambitions. [0:37:58.0]
• Variables at the heart of your business. [0:44:10.4]
• The controls and keeping parts of the experiment static. [0:52:10.6]
• Focussing on specific and consistent engines of growth. [0:59:30.3]
• Designing your own tests and experiments according to what you need. [1:04:51.3]
• And much more!

Links Mentioned in Today’s Episode:

Transcript

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0:00.0	Hello and welcome to the Fizzle Show.
0:07.0	Bambhap, bha, bha, bha, bha, bha, bha.
0:12.0	That's my party horn.
0:14.0	Because building a business is not like the easiest thing in the world,
0:17.0	and sometimes you just need some friends to sit around and have an IPA with the pumpkin
0:21.7	spice latte of white dudes and cargo shorts or you know like Celtics jerseys or something like that
0:28.8	because building a business it's going to take a lot from you and also there's a there's just so
0:34.4	much uncertainty there's so much uncertainty and a lot of life life, for me at least, is about, like, trying to not be in places where
0:43.2	everything is uncertain all the time.
0:45.6	Like, I like that when I watch Modern Family.
0:48.1	I know I'm going to have a few laughs.
0:50.4	I know I'm going to see some product placements for Toyota Sienna vans.
0:54.3	I like that van.
0:56.7	I like Corvick going,
0:58.0	hmm, yes, the Sienna.
1:01.2	But here's the deal.
1:02.8	When you're building a business, there is a lot of uncertainty.
1:06.5	And it can be a special kind of crazy making, all right?
1:10.2	You, you, like us humans, like just like our primate ancestors, like we don't love uncertainty.
1:17.2	We can get a little skittish.
1:18.4	We can get a little crazy in it.
1:20.1	Do you know what I mean?
	...

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