Episode 298: TMBA298: A 10 True Clients Business Model Case Study
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 2 July 2015
⏱️ 42 minutes
🧾️ Download transcript
Summary
http://www.tropicalmba.com/10trueclients/ A common misconception in business today is that you have to build an audience of hundreds or thousands of people in order to sell something successfully. The fact is, when you're getting started, you won't have an audience like that. We have talked over and over again about why we believe in starting with ten true clients. One of our longtime podcast listeners, Sophia Bera, has found great success doing just that. Sophia is the founder of GenYPlanning.com, where she provides affordable financial planning services for people in their 20's and 30's. This week we're talking with Sophia about how she has managed to replace her income in just over two years, why she didn't agree with some of the practices in the financial planning industry and how she was able to turn that into an opportunity.
Transcript
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| 0:00.0 | I love it. You asked Sophia what she would change about her early days and she says, no, |
| 0:04.7 | what should everybody else change about their approach? I got this thing down. This is good. |
| 0:11.1 | Hey, podcast, listener. Even if you are alone in your entrepreneurial journey, know that today, |
| 0:15.9 | right now in your earbuds, you are joined by thousands of entrepreneurs from all around the |
| 0:20.5 | globe seeking to grow |
| 0:21.7 | better, more profitable, location independent businesses. If you'd like to learn more about |
| 0:26.7 | what we do and download our entire back catalog, check out tropical MBA.com. |
| 0:46.0 | Outdoor on the webs, there's so much talk about having to build an audience that can be hundreds or thousands of people in order to sell stuff to. And the fact is when you're getting started, |
| 0:50.8 | you don't have that audience and that audience can cost a lot to create. |
| 0:55.1 | And you might end up with the wrong audience. That's why on this show we've talked time and time |
| 0:58.9 | again of why don't you start with 10 true clients. And yesterday, we met a podcast listener who said, |
| 1:05.6 | hey, that's exactly what I did. And just over two years later, well before the thousand day |
| 1:10.5 | principle, I've got a six |
| 1:12.3 | figure run rate business. Sophia replaced her income and built a team much faster than we've done. |
| 1:19.2 | So there are smarter people out there than us, Dan. I'm very impressed by that. So where are we |
| 1:23.9 | right now? We're in Barcelona, which is one of the two places in the world that I instantly fell in love with. I'm sure it's annoying for you to be around me this week because I'm just like, oh my gosh, that's another thing that's so amazing about Barcelona. But it really is an amazing place for me. The only other place that's made me feel this way instantly, Bali. Both start with bees. Both start with bees. One of the cool things that I like about |
| 1:44.7 | this city a lot is that you can literally be dropped anywhere in the city and bump into interesting things. |
| 1:49.9 | So tapas bars, monuments, people. It's a very accessible city. It's beautiful. You can ride your bike |
| 1:57.4 | anywhere. There's the beach, which is insanely gorgeous. There's all kinds of places near you. You go to a weekend in Paris or Lisbon or hang out on the Mediterranean. I mean, it's a pretty good spot. But we're not here just to play around, Dan. We just got done with our event. So we had DCBCN, which is Dynamite Circle in Barcelona. How many people came? About 100 people came. I think 100 registrants. Had a blast. And so |
| 2:18.8 | Sophia was one of the people that came to this event. Came here on the strength of a recommendation |
| 2:23.0 | from Alyssa Doucette from craftyorecontent.com. Big shout to Alyssa. Thanks for referring |
| 2:29.2 | Sophia to the DC. Thank you very much, Alyssa. And one of the things I want to point about why Sophia was on |
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