Episode 294: How to Cultivate True Fans (FS294)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 20 November 2018

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shownotes: http://fizzleshow.com/294

What is the quickest and safest way towards building a sustainable business? How can focussing on cultivating true fans help you reach this goal? What are the best ways to go about this cultivation?

We often talk about attaining a level of success that is adjusted to what you need in order to live the life you want and one of the greatest realizations of this process is the humble reality of this level. You do not need to be famous or have huge numbers of fans or customers in order to make a living!

In this episode, we unpack the idea of a committed customer base which has its roots in Kevin Kelly’s 2008 piece entitled “1000 True Fans”. Using this starting point we look at what it means to have true fans and how to go about attracting them. We discuss the core and essential elements to these relationships while also emphasizing the unique ways in which it can play out in your business.

We also talk about integrity, authenticity, empathy and the vital moment of purchase. We are sure this approach can progress your business in at least a few ways, so make sure you join us for this must hear episode!

Key Points From This Episode:

• The importance of Kevin Kelly’s “1000 True Fans”. [0:05:02.2]
• Trust, consistency and commitment from this circle of customers. [0:12:12.5]
• The two skis down the slope of success. [0:18:15.3]
• Raw honesty and connecting with what is integral to your personality. [0:20:44.9]
• Empathy and our tendency towards selfishness. [0:26:49.5]
• Authenticity as a key concept of the cultivation of true fans. [0:31:50.6]
• Questioning integrity and the breaking of trust through deception. [0:36:10.0]
• The moment of purchase and sealing of the deal. [0:41:30.4]
• True fans as a great and accessible way towards realistic success. [0:44:35.6]
• And much more!

Links Mentioned in Today’s Episode:

Transcript

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0:00.0	Hello and welcome to the Fizzle show.
0:07.0	That's not my best thing. I don't know why I did it that way, but this is the Fizzle show. What's up everybody?
0:12.1	This is the Fizzle show where every week we're publishing conversations. We're like a publishing house of conversations that are about building your own business, about doing your own thing,
0:22.7	building independent financial wealth, but not just financial wealth. Isn't that right
0:28.4	step? It's all sorts of wealth. It's like family wealth. It's like free time wealth.
0:36.7	Corbett knows what I'm talking about.
0:38.2	It's live in Mexico for however long in the year that you want to wealth.
0:42.3	Yeah.
0:42.8	It's like we want to start businesses and then we want the businesses to work.
0:48.0	But we want them to work a specific way,
0:50.4	which is to say we want independence, you know, independence, frankly independence frankly want freedom to be able to do with
0:56.4	our time on this planet whatever the hell we want to do you know because it's like you know it's limited
1:02.9	right so what the hell if i don't have to have a boss and i can make a group of people happy enough
1:10.0	with my products or my services or something like that to keep me in business enough, then let's try to do that.
1:15.3	Now, the problem is for so many of us who try this out is that it's not as easy as it sounds.
1:22.1	It's like really hard to like not be, for example, in the feast or famine of client work, right?
1:29.2	Where it's like, things are going good, things are going good.
1:31.1	And then like another part of the year, it's like, ooh, things are drying up a little bit.
1:35.0	Is everything okay?
1:35.7	I kind of need to turn it on, right?
1:37.8	So that feast or famine client services thing is ubiquitous.
1:42.2	Everybody who's been in client services for a while knows about that.
	...

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