The CTO of WordPress is effectively my CTO.

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I recently came across an article on TechCrunch called Why Do It For Me is the next big thing.

So it caught my attention.

Here's some research that that article cited.

One analyst recently cataloged nearly 2,000 marketing software companies alone.

That analyst also noticed that some companies were running 50 to 60 distinct software tools

just to manage the marketing function. And I think as small business entrepreneurs, we can relate

to this too. I mean, how many different SaaS products are you logging into or your team

logging into on a daily basis? And this article is citing this as a giant opportunity. The article goes on to say,

in practice, big businesses have been relying on do it for me for decades, but they've called it

BPO or business process outsourcing. Small businesses, however, remain an unconquered frontier and

obviously a gigantic market. But it's also complicated. Small

businesses have complex needs. But for an example, the article says, look no further than Intuit,

the king of business software. The majority of business owners who purchase its flagship product

QuickBooks, I'm a QuickBooks user, rely on a third party accountant to run it for them.

So what is this about?

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