Episode 287: How To Really Connect With A Digital Audience (FS287)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 2 October 2018

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shownotes: http://fizzleshow.com/287

How do successful businesses capitalize on their contacts? Do you want to resonate with each individual in your audience? What is the best way to communicate with your mailing list?

All of these questions pertain to the same issue, running a profitable online business in the contemporary climate. Achieving this might sometimes seem like a mountain but we are here to show you that the mountain is not unscalable and that mountain climbing can be fun!

In this episode we break down the fundamentals of digital communication and connection with an audience as individuals. We get into some examples of emails and promotions and which methods work in certain situations. The discussion also takes time to unpack the idea of offering a transformation to a potential customer as the basis of selling.

We also talk about welcome sequences, bridging emails, the know-like-trust principle and setting aside perfectionism and getting started. All of these ideas are pretty vital to being able to stay afloat as a digital entrepreneur. So for all this and many more inspiring ideas, be sure to tune in!

Key Points From This Episode:

• Individualizing the way you communicate with a group. [0:10:02.5]
• How Aubrey Marcus wrote a sales email that connects with the reader. [0:14:50.2]
• Why take email seriously? [0:21:37.7]
• The moment that someone subscribes to your email list [0:29:12.3]
• Remembering the two basic lessons of email marketing. [0:36:35.2]
• Bridge emails instead of the usual welcome sequence. [0:40:20.8]
• How to communicate and facilitate a transformation. [0:43:40.7]
• The progression of connection and education with your audience. [0:54:56.4]
• Leaving alone the perfectionist inclinations and getting started. [0:57:44.3]
• And much more!

Links Mentioned in Today’s Episode:

Transcript

Click on a timestamp to play from that location

0:00.0	Hello and welcome to the Fizzle Show!
0:07.0	What is up, everybody? I literally scream. I literally scream when I do that.
0:14.0	And my baby's sleeping like three rooms down, and now I'm feeling a little self-conscious.
0:18.0	Hey guys, this is Chase Reeves, and you're listening to The Fizzle Show.
0:21.9	On the line with me is Steph Crowder and Corbett Bar.
0:24.4	And every week we talk about things that are interesting, important, motivating, inspiring,
0:30.9	but also, like, maybe some of that, like, tough love or the, like, the bit of motivation
0:36.9	and actual, like, I don't't know honesty that you need to get into what you know you need to be working on
0:43.9	what you know you need to be doing right I think a lot of people listen to this show because they want to do their
0:49.6	business they want to do an idea they have a dream for a creative thing, and it just feels good to sit in
0:54.8	the room, so to speak, with other entrepreneurs thinking about stuff. That's one big reason.
0:59.9	Other big reason is that sometimes you're going to get a very specific piece of information
1:03.8	about how to do something. This episode is like that, where we're going to teach you or talk about
1:09.9	how to do something very
1:11.4	specific in your business that you've got to have. You've got to have this thing locked in
1:17.7	on your businesses because it's a part of the natural way that people get to know you.
1:24.3	And you know that old framework like, know, like and trust? Like you need them to know you, you need them to like you and then you need them to trust you. And you know that old framework, like, know, like and trust? Like you need them to know you, you need them to like you, and then you need them to trust
1:31.3	you, right?
1:32.3	Which means, by the way, not to be a con artist, it means you got to be trustworthy.
1:37.3	You gotta actually be worthy of trust, right?
1:41.3	And then you need to signal that and you need to be able to do it in a way that people can
1:44.2	pick up on that and that's where you find successful businesses growing that's where you find
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from fizzle.co, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of fizzle.co and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.