Episode 285: SEO Isn’t Complicated – Here’s How To Get Started

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 18 September 2018

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shownotes: https://fizzle.co/285

Would you like to get more people to visit your website? How can search engine optimization help you do this?

Most of us are aware of the capabilities of SEO to some extent. But it is a challenging and daunting field to enter, so we thought we would supply you with some basics and tips to get your website popping!

In this episode we look at the rise and development in SEO as a methodology and skillset and talk about how to go about optimizing your website from the very first steps to the more advanced ones.

Today on the show we are joined by Matt Giovansci, an old friend and collaborator who we have hosted before on the podcast. Matt runs a number of websites and businesses and has spent the better part of the last two decades perfecting the game of SEO.

We also talk about research, content creation, the evolution of Google and when SEO is necessary and when it is not. Matt gives us great insights from personal experience and his learning to help you on your way

So for all this and much more be sure to tune in!

Key Points From This Episode:

• Matt’s history of online work and search engine optimization. [0:04:20.8]
• A quick introduction to the basics of SEO. [0:05:29.9]
• The big change that occurred when Google got wise to link farms. [0:08:41.7]
• When and why to even bother with SEO. [0:12:38.2]
• The research and tools that can help you decide how to optimize your site. [0:16:11.2]
• Using this research as a indicator and influence on your content creation. [0:23:52.1]
• Comparing free SEO tools with the paid versions. [0:26:59.2]
• The first steps that Matt took with his first site. [0:29:25.1]
• Understanding SEO as larger, more advanced, customer research. [0:31:40.8]
• The importance of patience and quality content in the SEO game. [0:37:38.9]
• Where we are currently at with Google’s algorithms. [0:42:32.8]
• Combining and developing content as you learn. [0:46:02.3]
• Understanding your role in Google’s business. [0:49:55.2]
• Some info on Matt’s behind the curtain course. [0:51:27.9]
• A round of quick rife questions with Matt! [0:55:02.1]
• And much more!

Links Mentioned in Today’s Episode:

Transcript

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0:00.0	Hello and welcome to the Fizzle Show!
0:07.0	What's up everybody? Try not to yell too loud because I'm in a co-working space in
0:12.9	Petaluma, California, and I just met these people and they're all a little bit weirded out
0:17.0	by me because I got some long hair going, which is how I live my life. Did you know that?
0:21.5	That's what this show's about. Not how I live my life, but how you get to live your life.
0:26.4	For instance, you might have gotten a summer shirt, like one summer shirt and you're like,
0:30.4	you know what, I'm ready for the summer. And you just want to wear that shirt every single day.
0:35.5	You can choose to do that when you don't have a boss. You can choose to do that
0:40.5	when you found out how to like take that thing inside of you, that idea that whatever it is that
0:47.1	you're like wanting to get through into a place of success and learn to actually make it a success.
0:53.3	In all seriousness, this is a very challenging thing to do,
0:56.4	to learn how to sort of create your own freedom, right? To create your business, to create your
1:03.4	lifestyle in a way that you want it to be. That's what this podcast is about. And specifically,
1:07.9	we focus on what I think is the hard thing about this hard thing
1:11.7	and that's the business stuff the business stuff learning how to actually how does an idea
1:17.9	actually make it out into the world how do people actually find that thing and hire you to
1:22.7	do the thing that you're offering to them how do you come up with a product idea that someone's
1:27.3	actually going to want because you can't just come up with the product idea that nobody wants.
1:31.0	It's always related to something they're already wanting. If you're trying to install a new
1:35.7	desire on their system, good luck with that. But luckily, there's a bunch of desires already
1:41.8	on all of our systems that are totally unfulfilled
1:44.7	or just not being scratched, an itch that's not being scratched in the right way.
	...

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