Episode 28 - What's the Best Way to Make Women's Bikes?

The Pinkbike Podcast

Pinkbike

Sports, News

4.8 • 718 Ratings

🗓️ 29 October 2020

⏱️ 91 minutes

🔗️ Recording | iTunes | RSS

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Summary

Inspired by our "Things We Were Wrong About" podcast, we discuss the advantages and disadvantages to different approaches that brands take to women's bikes. We also interviewed three of the industry's leading female marketers from three brands with very different approaches. We chatted with Kelli Emmett, the Brand Manager at Juliana Bicycles, Brook Hopper, the Global Marketing Manager at Liv Cycling, and Elorie Slater, the Marketing Manager at Pivot Cycles. All three came to cycling from different backgrounds and work for brands that have entirely different approaches to designing bikes and marketing to women, which made for an interesting conversation.

Transcript

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0:00.0	everybody welcome to episode 28 of the pink bike podcast today we're going to be touching on a whole
0:11.3	bunch of different topics but the main talking point is going to be women's bikes do they
0:15.0	make sense where does the future look like for them and just kind of the state of women's
0:20.2	bikes in general.
0:22.2	Sarah Moore did some interviews with some people in the industry and so we'll be getting
0:25.5	to that in a little bit. First we're going to start with the news but before we do that,
0:29.0	I got to introduce the people that are here. So we have Sarah Moore. Hey, Sarah. Hello. Did you ride
0:34.3	on the weekend? It did like a two hour ride on Sunday and then it took me two hours to recover from the two-hour ride with lots of hot chocolate.
0:41.1	Isn't that normal for everybody?
0:43.9	It just started being normal, I guess.
0:45.8	Yeah.
0:46.0	Yeah, that time of year.
0:47.6	Yeah.
0:47.8	And we've got James Murthwaite.
0:49.5	Hey, James.
0:50.3	Hey, Mike.
0:50.9	Well done for resisting calling everyone Pinkers this week.
0:57.2	Yeah, we have to talk about that too because Mike Levy's not here.
1:04.0	He was supposed to read, have a pretty horrible ad read, but he's out doing some field testing or testing fields, however you want to phrase it.
1:07.8	So no Levy today, but we also have Brian Park here.
1:08.8	Hey, Brian.
1:13.9	Hey, sir, just closing the window. Very exciting hoodlums outside.
	...

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