Episode 265: How to Get Over The Fear of Niching Down (Niche Down For What!?) FS265
The Fizzle Show
fizzle.co
4.8 • 648 Ratings
🗓️ 1 May 2018
⏱️ 58 minutes
🧾️ Download transcript
Summary
Shownotes: http://fizzleshow.co/265
Much has been said about the idea of niching down as an entrepreneur, but how important is it? And how niche do you need to go?
What is niching down? Is your business niche enough to be successful today? Niche down for what?!
We’re here to help you figure all of this out and get your business as focused as it needs to be.
In this episode, we’ll help you understand what niching down means in a contemporary climate before addressing the potential negative side of going too niche. We also look at the idea of focus and how it can be used in conjunction with these principles. The team offers some concrete methods for finding your niche and help discern fears and how to turn these off.
We also talk about finding your audience, scratching your own itch and a few other ways to naturally specify your product or service.
So if you are looking to clarify your mission, accentuate your company and want to niche down in the right way, this is the episode for you! Tune in to get it all!
Key Points From This Episode:
- Does niching down still work today? [0:05:30.2]
- The line between niching down and going to far with novelty. [0:09:12.5]
- Why niches are, in some ways, an illusion. [0:12:01.3]
- Auto-mechanics and the lesson they teaches us about focus and niching down. [0:15:43.2]
- The compound effect of focus and the benefits of this exercise. [0:19:03.8]
- Niching down as a way to appeal to customers. [0:21:37.1]
- Standing out through focussing and finding your niche. [0:22:46.8]
- Marketing benefits to being more niche with your business. [0:24:50.5]
- Some of the fears that are related to narrowing your niche. [0:26:20.7]
- Where this fear really comes from and why it is not actually about niching down. [0:33:29.3]
- Overcoming the fear of perceptions and failure. [0:37:12.2]
- How to get down to working on niching your business. [0:42:08.9]
- Finding an audience with a specific problem. [0:49:25.6]
- Scratching your own itch as a way to find your niche! [0:51:01.2]
Links Mentioned in Today’s Episode
- Gusto — https://gusto.com/fizzle
- Fizzle — https://fizzle.co/
- Fizzle Toolkit — https://fizzle.co/toolkit
- Fizzle Goals Course — https://fizzle.co/courses/goals
- Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web
- Fizzle Journaling Course — https://fizzle.co/courses/journal
- Lil’ Jon — http://liljon.com/
- Turn Down for What — https://www.youtube.com/watch?v=HMUDVMiITOU
- Spanx — https://www.spanx.com/
- Chase Reeves Youtube — https://www.youtube.com/user/chasereeves
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello and welcome to the Fizzle Show. |
| 0:07.0 | Woo! |
| 0:09.0 | It's a dog howl kind of day, man. |
| 0:16.0 | It's a dog howl kind of day. |
| 0:19.0 | What's up everybody? I'm out in Nashville. This is Chase Reeves, and it is a dog how kind of day. What's up everybody? I'm out in Nashville. |
| 0:20.9 | This is Chase Reeves, and it is a dog how kind of day. |
| 0:25.2 | This is a fizzle show where every week we talk about things that are interesting to indie entrepreneurs, |
| 0:31.3 | independent makers, creatives, entrepreneurs, digital marketers, designers, people with websites and blogs and podcasts and |
| 0:39.5 | people who have ever heard the term webinar and stuff like that. We're a weird group. |
| 0:45.6 | But we make a podcast episode of a real in-depth conversation every week about the topics and |
| 0:51.8 | the issues that are important to people like us who are trying to support ourselves doing something that we actually care about, right? Because it can be a little |
| 0:59.2 | bit of a slog out there, a little bit of a nightmare. It can be kind of, it can be really fearful |
| 1:03.2 | sometimes, you know? And that's one of the things that we're going to get into today because |
| 1:07.5 | there's this piece of advice out there that's just, honestly, it's just one of the |
| 1:13.3 | most often heard pieces of advice. And it's kind of lame, but it's also like really, it's |
| 1:19.0 | honestly true. It's this sense that you have to, quote, niche down. You have to find a niche. |
| 1:26.0 | You have to focus and make sharp the sort of tip of your |
| 1:30.6 | business so that you can actually you can actually like like make waves you can |
| 1:36.7 | actually find people who are interested in it you can actually get them to |
| 1:41.1 | understand your message that only happens when you're focused enough when your message is That only happens when you're focused enough, when your |
| 1:44.8 | message is focused, when your business itself is focused enough, when you as the entrepreneur |
| 1:49.8 | is focused and niched down enough. So there's this advice that's like, you've got to pick |
... |
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