In This EpisodeIn this edition of The Jewelry District, JCK editor-in-chief Victoria Gomelsky (https://www.jckonline.com/writer/victoria-gomelsky/) and news director Rob Bates (https://www.jckonline.com/writer/rob-bates/) interview Marla Aaron, jewelry designer and founder of her eponymous brand. They’ll be discussing Marla’s rise as a self-taught newcomer in the jewelry industry and how she built her online presence and jewelry business from the ground up. Listen Now[EMBED] Show Notes00:30 Rob and Victoria introduce New York City–based jewelry designer Marla Aaron.06:27 Victoria asks Marla how her background has affected her launch into the world of jewelry.11:43 Marla describes some of the more unconventional things her business has done.15:06 They discuss Instagram and Zoom as tools Marla uses in her business.17:23 Marla discusses her Lock Your Mom project.19:16 Victoria asks about Marla Aaron’s new jewelry collection. Episode CreditsHosts: Rob Bates and Victoria GomelskyEditor: Olivia BrileyProducer and engineer: Natalie ChometPlugs: jckonline.com (https://www.jckonline.com/), @jckmagazine (https://www.instagram.com/jckmagazine/) Show Recap Introducing Marla AaronVictoria and Rob kick off by introducing their guest Marla Aaron. She’s a jewelry designer based in NYC and known for her for her “emotional hardware”—her lock jewelry, which has been around since 2012. She had a 20-plus year career in marketing and advertising, but she’s always been obsessed with jewelry and hardware. She worked on creating jewelry for several years while holding onto her full-time job before leaping headfirst into the jewelry industry. She also recounts her fascination with hardware, which started in her youth, and historically traces back to the Victorian and Georgian eras. Marketing and AdvertisingVictoria asks if Marla’s background in marketing has at all affected her line of work, but Marla explains how much she is driven by her own passion, so much so that she says she has thrown out many things she believed to be an absolute truth in order to pursue her dream of designing jewelry. Marla explains how as a relatively new designer she put herself on the map. There were certainly some bumps in the road, but, luckily, Instagram was starting to take root at the same time, which helped her boost her company. Unconventional Business PracticeMarla Aaron is in about 40 stores around the world and has its own showroom in NYC. It's also opening a new showroom on 47th street in the next few months. The company doesn’t do consignment as it would limit Marla in what she could do. Marla describes some of the more unconventional things that her business does that makes it stand out. One of the most unconventional is its fine jewelry vending machine, and you’ll hear her describe this installation at the Brooklyn Museum. Self-Taught, Self-Built Online PresenceYou’ll hear Marla explain her company's online presence and talk about the second Instagram account that her customer experience staff runs. She also explains how she Zooms with her customers using two employees—one at the ready to show off the jewelry and one to answer questions. Her Instagram has 95,000 followers,