We're not the kind of guys that grinded the club on a Wednesday, for sure.

We grind at the laptops.

Hey, podcast, listener.

Even if you are alone in your entrepreneurial journey, know that today, right now in your

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If you'd like to learn more about what we do and download our entire back catalog, check out

tropical MBA.com.

Yeah, buddy, happy Thursday morning. It's the tropical NBA podcast. This is the podcast. I'd say we're the

business end of lifestyle business or at least that's what I'd like us to be speaking to the

business end. Boss man, how are you doing? Doing good, buddy. Lots to talk about this week, man,

a lot going on in the business. And what are we going to talk about this week? Churn. Brass tax, buddy. Yeah, we about this week, man. A lot going on in the business.

And what are we going to talk about this week? Churn. Brass tax, buddy. Yeah, we're getting into a topic that actually you introduced to our business. It's an academic topic, but we're going to try to talk about, you know, precisely how we're applying these ideas to our small membership business. So this is an episode all about churn. we have a lot of resources on this one, including spreadsheets on how you can calculate churn, on how you can do a cohort analysis, and a lot of other

blogs that we've gone to that are sort of the source material. We're going to try to interpret some of

these things in the framework of a small business and to find what smarter people have to say

about these things. Check out tropical tropical MBA.com slash churn. Yeah, we're definitely not on the smarter end of the spectrum when it comes to churn yet, Dan, but we are getting ourselves there. So, you know, when we sat down to kind of write this episode, I thought, oh, man, I hope our contemporaries, I hope the people that we look up to, I hope they don't bash us for what we're about to talk about. So keep in mind, we're just learning about this stuff, but we are bringing it to you raw, the way that we're using it in our business today. Yeah, and we're interested in getting into SaaS. We're talking about Valley Up a lot on the show. We're obviously running a membership website at dynamite circle.com. So we're really interested in how these powerful concepts can help us improve those businesses.

So we're going to jump right into it.

First, we've got just a few phone calls, Ian.

Let's listen to them.

Hey, guys.

Dave McKegan here from Greenback.

I just wanted to give you guys and your listeners a quick reminder that the F-bar deadline is quickly approaching.

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