Today's episode of Dog Nation Daily is brought to you by Kroger, fresh for everyone.

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This is Dog Nation Daily, the daily podcast for Georgia Bulldogs fame.

Here's your host, Brandon Adams.

So I don't think there's any doubt that probably the hottest topic around college football last couple of years,

college athletics in general, I guess, has been name image likeness revenue and we call that NIL.

We're led to believe that Ohio State put a gigantic NIL spend together to build a roster to win the national championship this past season.

And we're also kind of led to believe as you move ahead

into the future, you know, how well your NIL spending goes for you is going to determine how

much success you're going to have on the field. And by the way, even in the kind of new landscape

we're about to be in where you perhaps heard of the house settlement, this is a court case that

opens the door for what we're going to call like revenue sharing,

where players will be paid directly by their athletic departments coming from the main bucket of

revenue they get, the TV contracts.

Even with that, there is still going to be what we think of as NIL, whether it will remain

secret or it'll be open to public scrutiny.

I think is still up for some discussion.

But NIL is sort of the big topic that's out there.

And unfortunately, even though that it's the hottest topic of them all, we don't always have a lot in the way of true specifics about what's going on,

the same way we do with coaches' salaries or in professional sports player salaries.

There are well-established databases around all of that.

The information essentially must be public.

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