Episode #218: Building a Brand from Scratch with Michelle Manningham, founder of Texi Boots
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 2 July 2019
⏱️ 38 minutes
🧾️ Download transcript
Summary
Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don't want to miss this inspiring episode!
Transcript
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| 0:00.0 | Hey guys, it's time for episode number 218. And if you've ever thought about creating your own |
| 0:05.0 | line and manufacturing a product or even working deeper in the wholesale side of the industry, |
| 0:10.7 | you're really going to like today's episode because our guest is on fire. |
| 0:19.5 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:24.2 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:29.3 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:34.0 | Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your |
| 0:38.4 | host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:44.0 | Hey guys, today's guest is one that is so on fire for her work. I can't wait for you to hear her story |
| 0:55.3 | and some of the truth bombs that she's gonna drop today. |
| 0:58.2 | Michelle Manningham, as you might know her from her pink hair, |
| 1:02.3 | is the founder of Texie Boots with the original pink soul. |
| 1:06.8 | Today Michelle is gonna talk to us about what it was like |
| 1:09.4 | to have this idea that she wrote down |
| 1:12.3 | in a doodle on a piece of scratch paper and how she took that idea to over 400 different |
| 1:18.8 | manufacturing contacts and heard no all but one time. And it was that one yes that sparked a |
| 1:25.8 | competition between manufacturers to create and carry her |
| 1:30.3 | product. |
| 1:31.2 | Today we're not just going to talk about manufacturing your own line, but Michelle also owns a |
| 1:35.9 | brokerage firm called Pinkin Associates. |
| 1:38.0 | So today we're going to talk about what it takes to get your products carried by the mass |
| 1:42.3 | markets, what it takes to work in wholesale, how to be a better |
... |
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