Hey, it's time for episode 217 and we are covering all of your common boutique owner myths debunked today.

Get ready to hear from Sarah Birx and myself as we hash it out about the summit and one of our favorite breakout sessions.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to this week's podcast.

Today, I am joined by a very special guest, Sarah Berks, who is our

Director of Partnerships and Education at the Boutique Hub. And if you have been a part of the

hub for any period of time or if you've been through our signature program retail boot camp,

you know that we also refer to Sarah as the retail professor. Oh, wow. You're such a bucket

filler, Ashley. Jeez. I'm not even, I think Ed came

up with that name. He did. Yes. Yes. But it's true, right? Well, I don't know. I mean, I've been in retail

for a long, long time. So I guess I feel like I am able to spread my wealth and knowledge of things

to not do in the world of retail that has made me

the retail professor. But yeah, I've learned a lot of lessons along the way. I love it. So for those

of you don't know, Sarah, the cool part, tell us a little bit about your store that I had before you

came to the hub because I think it's so unique, the background and perspective you bring. Yeah,

well, I started in retail back in 1993, just a few years

ago, and brick and mortar store in a very small town, rural Wisconsin. I worked there in high

school and eventually became an owner of the store. And yeah, it was a very large women's boutique

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