Episode #213: Creating Engaging Live Sales & Building a Memorable Brand with Allison Albritton of InStyle Auctions & Boutique
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 21 May 2019
⏱️ 38 minutes
🧾️ Download transcript
Summary
Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!
Transcript
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| 0:00.0 | Ah, you guys, if you do live sales and comment selling, you're going to love meeting today's |
| 0:04.6 | guest. It's time for episode number 213 with Allison Albright and the founder of in-style |
| 0:09.8 | boutique auctions. |
| 0:15.7 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:20.4 | from mainstream fashion to fashion on Main Street and the juicy details of what actually works, from mainstream fashion |
| 0:21.7 | to fashion on Main Street, and the entire ecosystem behind it. |
| 0:25.5 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:30.1 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:34.3 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:44.2 | Hey guys, so since 2012, our friend Allison at in-style boutique auctions has been working in the |
| 0:51.8 | boutique industry. And honestly, she's a boutique that I remember following |
| 0:55.4 | from way back, even before the boutique hub, because she's always done such a great job with her |
| 1:00.9 | marketing and branding. She's built a tremendous following over 230,000 followers on Facebook. |
| 1:08.4 | I know she's got a huge Instagram following and she's done a great job |
| 1:12.0 | with her marketing in a sense that she's always had similar models that have really given a |
| 1:16.6 | face to her brand and a certain aesthetic to the type of clothes that she sells and the type of |
| 1:22.5 | customer that she's marketing to. Now if you were joining us in Atlanta earlier this year when we had a boutique |
| 1:28.5 | hub meetup, Allison joined us on the stage for a live boutique chat interview where we talked about |
| 1:33.6 | all things surrounding her business, what it's like to grow this company, an online company, |
| 1:39.2 | doing live sales, and being new to comment selling, what it takes to build a brand, what it takes to build a brand what it takes to build a team |
| 1:45.6 | and where she goes for mentorship and ongoing growth because you guys even someone who has built a |
| 1:51.0 | successful business and has been around for a while is still always trying to fuel her fire |
... |
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