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The Fizzle Show

Episode 211: How to Resonate Deeper With Your Customers Using the Science of Personality (FS211)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8648 Ratings

🗓️ 18 April 2017

⏱️ 62 minutes

🧾️ Download transcript

Summary

    <p>Doesn’t matter what surf board you’re riding, if the wave is too small it can’t generate enough lift to catch your board and make it flow. The same is true with your marketing. If you can’t generate a large enough swell with your website, your emails, your headlines, your social media, your customers WON’T catch your waves. I call this resonance. The deeper you can resonate with your customers, the more effective everything is. **And today on the show we have, what I call, a resonance expert.** (BTW, Steph is on vacation with her family and will return next week for a proper Fizzle Show episode on how to be CEO of your business… drawing on insights from this conversation as well as the previous one with John and Dana.) So, back to our resonance expert —&nbsp;Vanessa Van Edwards is like a Malcom Gladwell or Brené Brown, a researcher who can deftly and expertly translate that research into tangible, accessible communication. Vanessa’s topic of research and training is: cracking the code of interesting human behavior, understanding the hidden dynamics of people. Basically, she loves to figure people out. Through her research, her teaching and her writing she helps people, basically, learn how to be the most interesting person in the room. And today, among other things, we’re going to talk with her about using the science of personality to resonate deeper with our audience online. Enjoy! Fizzleshow.co/211</p>

Transcript

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0:00.0

Hello and welcome to the Fizzle Show.

0:07.0

This is the Fizzle Show, this is the Fizzle Show where every Tuesday we publish another conversation for people creating businesses to live life on their own terms. It's amazing when

0:22.9

you do this. It is possible, but it's difficult. Okay, we know it's possible. We've done it.

0:28.7

We're doing it. We're helping so many do it in the Fizzle community, but we also know that

0:32.6

it's difficult. It's impossible. It's amazing and it's difficult to live life on your own terms,

0:36.5

and that's why we do the Fizzle show every single week.

0:39.7

Now, we do a show every single week, but if you want to go further faster, you can check out our Fizzle membership.

0:46.2

Okay? If you want to mitigate for your burnout, get a little more momentum going in your business, make some progress early on, get some more strategy and insight. These are the kinds of things that we help you do inside a fizzle,

0:58.6

where there's coaching, where there's courses, where there's community, and a roadmap

1:03.5

what guides you through every stage of small business. It's killer stuff. Okay.

1:08.1

So if that's you, if you want to go further faster, if you want to make it count,

1:11.7

come try Fizzle for free on us at Fizzle.co slash try five. It's a special discount just

1:19.5

for you there. Five weeks for free. Kick the tires. Check it out. Fizzle.com slash try five.

1:25.4

Okay. Today's show, how to resonate deeper with your customers using the science

1:31.7

of personality okay it doesn't matter here's there's my little thing i'm starting to up with okay

1:36.2

doesn't matter what surfboard you're riding all right if the wave is too small it can't generate

1:42.6

enough lift to catch your board and make it flow.

1:46.0

All right, the same is true with your marketing.

1:48.0

If you can't generate a large enough swell with your website, your emails, your headlines, your social media,

1:54.0

your customers won't catch your waves.

1:58.0

I call this resonance.

2:00.0

It's not like putting out a wave into the world and making

...

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