Episode 210: The NEW Type of Marketing with Seth Godin

The Mind Your Business Podcast

James Wedmore

Entrepreneur, Business, Businessmindset, Entrepreneurship, Entrepreneurialmindset, Management

4.8 • 1.8K Ratings

🗓️ 12 November 2018

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is a special one, as I get the opportunity to interview someone that inspired me so many years ago when I was first getting started in business. Seth Godin has authored 18 bestselling books, and another book he has written is just being released this week called This Is Marketing. Seth is a hero, leader and an icon in the industry, and today you’ll see why he’s stayed relevant - for so long.

If you enjoyed this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me, @jameswedmore!

In the episode you’ll hear:

Why Seth says that he’s actually not in the book business – and what he does instead
What his newest book is about and what it teach about what marketing really is
The biggest changes he has seen in the marketing industry over the years
His concept of the “smallest viable market” and why it “freaks marketers out”
What really separates professional marketers from amateur ones
How you can create a ruckus and why you should want to…

For full show notes and links, visit: http://www.mindyourbusinesspodcast.com/podcast/210

Transcript

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0:00.0	You're listening to the mind your business podcast episode number 210.
0:07.0	Today I'm speaking with Seth Godin himself all about the new type of online marketer. So stay tuned.
0:17.0	Hi I'm James Wedmore and I've built a multiple seven-figure internet business that offers the
0:26.7	financial freedom to do what I want, when I want.
0:30.8	And I'm the first to say that hard work and hustle are not essential ingredients for your success.
0:38.0	So, how do you build a thriving business from the inside out? Now with over 2 million downloads,
0:45.0	this is the Mind Your Business Podcast.
0:48.0	What's up ladies and gentlemen, James Wed Wedmore here and thank you so much for
0:54.8	tuning into another Monday edition of the Mind Your Business Podcast. I'm so
0:59.6	excited today because in a moment we're going to get into the interview that I had with the
1:05.4	best-selling author Mr Seth Godin himself. We're going to talk about his new book.
1:09.9	This is marketing. Available now you can actually pre-order it today if you're listening Monday.
1:17.0	The book will be officially available November 13th.
1:21.0	So we'll link that up in the show notes for you guys so you can
1:25.0	grab your link to purchase it on Amazon. Grab it. I have my early,
1:30.8	ooh fancy uncorrected proof for limited distribution copy here myself that I've been reading through.
1:36.8	It's huge. So I have not read at all to be honest with you. It's 300 pages, but my team and I have
1:41.9	been sorting through it, making notes, and use a lot of it in reference
1:46.5	to have my interview with Seth.
1:49.3	Now, so we'll get into that a moment.
1:50.5	Two things I want to talk about first is a quick update for me for
1:53.5	those you've been following me on Instagram you know that I just got back from my
	...

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