Well, hey there. Are you guys ready for this one? It's episode number 209 with someone I know you are

going to love to hear their story. Get ready to hear from Tori Gerbig from the Pink Lily Boutique.

Let's talk about your business, strategy, and the juicy details of what actually works. From

mainstream fashion to fashion on Main Street

and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Thank you. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. You know, I think inside of any industry, we all have people that we look up to as leaders or people who've paved the way or people who've done something unique

in the space that we're all building in. And so I know today many of you are probably already

familiar with the Pink Lily boutique and Tori Gerbig and have kind of watched this really unique

growth from afar saying, man, what is she doing? I want to do a little bit of that because I think

it's pretty unique and special. So I'm really excited today, you guys, that Tori is joining us

on the podcast. So you can hear more of her story of what's happening inside of the pink lily with

the amazing growth that they've had over the last couple of years. And I hope that you get some

great takeaways

as Tori is really open about kind of lifting the veil

to some of their strategy and how they operate on a daily basis,

how they're working with influencers,

and really what's next for some of their marketing strategy.

Things like building out into really unique collections

to how they work with influencers, all the things that

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