Hey, it's time for episode number 207 and joining me is my cohort, my partner in crime.

I don't know, my fellow educator of boutique owners.

And that would be Sarah Birx, who is our director of partnerships and education here at the

boutique hub.

And guys, get out your notebook now. this is going to be the episode for you

let's talk about your business strategy and the juicy details of what actually works from

mainstream fashion to fashion on main street and the entire ecosystem behind it. How do we scale your company

and do it with the balance and the happiness that we all seek? Let's hear from those

insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson

from the boutique hub, and I can get together to do a Facebook live inside of our retail boot camp program.

So retail boot camp is our most in-depth boutique boot camp training program that we offer at the boutique hub it's 12 weeks 12 modules

every single piece of your business from numbers to merchandising to mindset to money to

facebook ads you name it it is the most comprehensive thing on the market and we are commonly

finding ourselves answering the same questions so we launched the the program both in January and in June each year.

And several hundred boutique owners join us inside.

And it's amazing to us to see so many people struggle with kind of the same tipping points,

if you will.

So we wanted to make sure we came today and answered some questions that we think

you might be hung up on too, because there certainly are trends in terms of what people feel

comfortable with or where people maybe don't see past the creative side of owning a boutique,

and they struggle more with the retail scientist's side of owning a boutique. So we wanted with the retail scientist side of owning a boutique.

So we wanted to come together today and really talk about this business in terms of full circle,

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