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The Fizzle Show

Episode 202: Should You Partner With Competitors (or Fight Them Tooth & Nail)? FS202

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8648 Ratings

🗓️ 13 February 2017

⏱️ 62 minutes

🧾️ Download transcript

Summary

    <p>In every significant marketplace there is competition. In many ways, competition is a great thing — it drives innovation, it pushes businesses to be better and it gives customers choices. When we’re vying for the same customers, it’s tempting to hide away with our ideas and keep our precious audiences to ourselves. But is this really the best way? Should we be afraid of the competition? Should we distance ourselves from them in hopes that customers will choose us over them? Or do we have more to gain by reaching out, starting relationships, maybe even partnering with our competition? This week I talked to Natalie Franke on the Courage &amp; Clarity podcast. She’s the founder of The Rising Tide Society, an international network of creatives who believe in the concept of “Community over Competition”. We decided to expand on our own experience with these juicy questions — let’s get into it :) Show Notes: fizzleshow.co/202</p>

Transcript

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0:00.0

In every significant marketplace, there is competition.

0:05.0

But should we be afraid of the competition?

0:09.0

Should we distance ourselves from them in hopes that customers will choose us over them?

0:15.0

Or do we have more to gain by reaching out, starting relationships, maybe even partnering with our competition?

0:25.4

It's a juicy question, and there are some serious things at stake, especially for us small businesses.

0:31.3

So let's get into it.

0:36.7

Hello and welcome to the Fizzle Show.

0:43.6

This is, this is, this is, this is the Fizzle Show.

0:49.6

Where every Friday we publish another conversation for people creating businesses to live life on their own terms.

0:57.5

Okay, now we know it is possible.

0:59.3

We know it's possible because we've done it and we're doing it and we teach thousands and thousands of people how to do it.

1:06.2

Okay?

1:06.5

But we also know that it's difficult.

1:09.6

It's possible.

1:10.7

It's amazing and it's difficult. And that's why we do the that it's difficult. It's possible. It's amazing, and it's difficult.

1:13.6

And that's why we do the fizzle show.

1:15.7

Now, if you want to go deeper than just podcast episodes,

1:18.5

if you want to pursue more in-depth guidance to create your business

1:22.9

or make your existing business fun again, that'd be nice, right?

1:26.6

Or if you just want to get a creative project off the ground with the chance that it can

1:31.6

actually earn you some extra money, we've created something just for you.

1:35.8

And it's not what you think.

...

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