Episode 19: The Holiday Show

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.7 • 4.2K Ratings

🗓️ 18 November 2019

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The holidays are finally here! We pine for this season all year long, and we’re constantly at work developing and refining our holiday product lineup. In this episode, we’ll introduce you to some of the new delights you’ll find in your neighborhood Trader Joe’s this holiday season, we’ll learn about some of our Crew’s holiday traditions, we’ll get some table-scaping advice from our resident flowers and plants authority, and we’ll share some songs in the spirit of the season… as only Trader Joe’s could present them!

Episode 19 Transcript (PDF)

Transcript

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0:00.0	FB Holidays! Gather round for a merry little preview of what's coming up on this episode of Inside Trader Joe.
0:10.0	I have two favorite hors d'oeuvres that I think if I didn't have out every single year, people would start not coming.
0:17.0	But what you do with this guy is you actually drop him into a mug of piping hot milk, and he melts and it's sort of terrifying and fascinating to watch this happen.
0:28.0	Help me! So who says that your Christmas garland has to be strung across a window or across a doorway?
0:34.0	Last year 472 holiday products, this year 484 holiday products.
0:40.0	The turkey list stuffed roast is a perennial favorite in our house. It keeps the vegetarians happy.
0:47.0	Here's one for you. Oh, winters on, so we've gone truffle all the way.
0:54.0	From the Trader Joe's mother ship in Monroe, California, let's go ho ho inside Trader Joe's.
1:09.0	I'm Tara Miller, the director of Words and Faces and Closes at Trader Joe's.
1:14.0	And I'm Matt Sloan, the marketing product guide.
1:17.0	Lots of Trader Joe's crew members are stopping by for our holiday podcast. It's mostly the harass man.
1:23.0	We'll ask them about their family's holiday traditions.
1:27.0	We've been preparing for the holidays since the holidays.
1:31.0	In early January, I mean the dust hasn't even really settled on the parties, but we're looking at this business on a skew basis.
1:40.0	Stock keeping unit, SKU basis. Every product, how did it do?
1:46.0	This process to get into how much did customers like? We had about 472 seasonal holiday related products.
1:57.0	Of that batch, 400 of them earned the ability to return.
2:02.0	That's pretty good number.
2:04.0	72 out of 472 didn't make the return cut. So that creates sort of the license to hunt if you will for new things to bring to the store to see what customers would like.
2:15.0	So they come back with a haul and we have sort of a first cut. A small group of people looks at what they've found looking at the costing and the pricing, the degree to which this might be a duplication of things that we have.
2:29.0	We've talked a few times on inside Trader Joe's about the tasting panel. And that in a nutshell is the process of deciding what we're going to sell in the stores by actually tasting it.
2:41.0	So we have a more formal tasting panel that was in January of this year. And we looked at in that first round 95 different products were presented.
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