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Decoding Sales

Episode 19: Emails that get results

Decoding Sales

Peter & Alex

Enterprise Sales, Business, Virtual Selling, Sales, Entrepreneurship, Software Sales

520 Ratings

🗓️ 24 August 2021

⏱️ 33 minutes

🧾️ Download transcript

Summary

How to write emails that get results - and when to switch to other channels.

- How do you know when an email you're writing is too long
- How Peter uses the "phone test" to tell if his email is going to get a response
- When - and how - to switch to text messages, phone or Slack (and how to handle it gracefully when your outreach is rejected)
- Why response speed is an underrated asset in sales
- How to frame powerful questions that get responses
- The one type of conversation you never want to have over email - and what to do instead

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Decoding Sales, a podcast where an engineer, that's me, Alex, and a salesperson.

0:13.4

That's me, Peter.

0:14.9

Talk about the art and science of sales

0:17.0

as it relates to business and life.

0:19.7

In this episode, we're going to talk about the art of writing emails

0:22.4

that get responses.

0:24.3

This is obviously a really important part of sales.

0:27.6

So much of sales is going back and forth over email people.

0:30.8

But I'm excited about this topic because it's also one that I think is going to apply quite broadly.

0:34.6

We all send emails, we hope somebody responds to, and there's nothing worse, and sending that email

0:39.4

waiting and waiting and waiting to hear back.

0:41.8

Not sure if you're getting ghosted or what's going on.

0:46.1

So Peter, let's dive right in.

0:48.6

What is the secret to getting somebody

0:51.0

to write back to your email.

0:53.0

Yeah, I think there are a couple key tenants.

0:56.0

I think the first thing that I always think about is mirroring the other person.

1:01.0

You know, if somebody's writing an email in a specific way length with a

1:04.9

specific tone you should mimic that. It's a conversation as well. So if somebody

1:10.2

makes a joke in an email I I try to respond to it,

1:13.6

otherwise it feels pretty awkward if you're not acknowledging it.

1:16.7

If somebody uses emojis, emote-icons,

...

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