Episode 172: Is Twitter Still Effective? (FS172)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 21 July 2016

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

    <p>“I’ve heard from the Editor in Chief of a big site and they said Twitter was basically ineffective for them. Should I still even bother with it?” Here’s the deal — you’re a small business person. You’re the little guy. You can’t pay to advertise and reach people. You have to build an audience to get your message out. Social networks are where people are spending time. So that’s an opportunity to get in relationship with potential customers in meaningful ways. BUT, you’ve only got so much time. You can’t afford a team to run your social media for you. You’ve got to do it yourself, and that means you can’t show up in a meaningful way on *all* the social networks. (Unless it’s your job. I’m looking at you Gary V.) So, if Twitter is a waste of time, you want to know it right away so you can make investments in social media accounts that will produce returns for you. So, is Twitter a waste of time? It’s complicated. And it’s all explained in the podcast episode. I did, however, pull out 10 ideas we had for how to make your Twitter use more effective in 2016 (so, you can assume we’re not writing off Twitter completely). Enjoy! Show Notes: fizzle.co/172</p>

Transcript

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0:00.0	Hello and welcome to the Fizzle show.
0:07.0	All right.
0:10.0	All right, this is The Fizzle Show, where every Friday we publish another conversation
0:17.0	about the art and science of supporting yourself doing something that you actually
0:21.9	care about. In this episode, the question is, is Twitter still effective? Is it still a useful
0:29.1	and effective way of getting in touch with people, of getting people to see your product
0:33.3	or getting them to your blog or podcast or things like that. Is it effective to connect with other people?
0:38.9	If so, how?
0:40.4	And we even conclude it with like for those of you, there's a long enough con.
0:43.4	It's a big conversation.
0:44.9	And then for those of you who are wanting to double down on Twitter,
0:48.9	there's even a list of the 10 things that we think can help you stand out
0:52.8	and use Twitter better.
0:55.2	This is for modern times.
0:56.5	This isn't just like the classic list, right?
0:58.7	So, in case you aren't familiar with what we do here at Fizzle, Fizzle is training for
1:03.6	small business builders, okay, with over 40 individual courses, all of them yours for the
1:08.7	price of about a dollar a day. We just released,
1:12.2	as if you've heard the previous episodes, a startup blog that matters, Redux. Start a blog that
1:17.2	matters is a very big course that has been around for a while and we completely updated it
1:22.5	for 2016 and beyond. And that's in there with a bunch of other courses. Okay, but it's not just the
1:29.5	courses, it's community membership gets you access to the forums where people are helping out.
	...

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