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Hi-ha, money.

Of course, it's the fantastic, the handsome, the infamous, Joe Hot Money Magnati from the ad senseflippers.com fame.

I mean, you guys are absolutely blowing it up over there.

Yeah.

So before we get onto Mark's question, which is going to be, we're going to talk about this inversion, which is that products are just tools to build relationships and lists of customers. That's interesting. It's sort of a weird thing because we generally think, you know, you build a product and then you sell it and that's how you build a business. But what we're talking about, we're taking the audience-based approach. So you guys do that with ASF,F like nobody's business and you just might be the best example I love telling

the story like you know I go to your blog and it's like you get a hundred comments on

a lot of posts and you have over 6,000 subscribers and it's like you've been

around for two years right something like that right yeah we started the the

blog in May of 2011.

We started doing niche sites in December 2010. I found you guys, right? I think I found you based on

the post that you wrote, which is you in a hammock. Right. And then you were basically like,

I'm not in a frigging hamock. Right. Exactly. It was like, I'm working my frigging tail off. And I was like, oh, really? And then you were basically like, I'm not in a freaking hammock. Right.

It was like, I'm working my frigging tail off.

And I was like, oh, really?

And so I started reading and I was interested by that. And then I found out that, you know, we have a lot in common and, you know, both come to California, both vis-a-vis these coasts and all that. And then I started reading the blog and I'm like, wow, these guys are doing something really interesting, which is that you're doing make money online but you're actually selling people businesses rather than selling people motivational guruship or training courses you're actually your

whole blog is a training course and then you sell them the inventory of businesses if they want to

run it or you just say hey here's exactly how to do this yeah i mean

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