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Good morning, everybody. And welcome to the best thing that ever happened to anybody who's

ever been born anywhere. It's called coffee with Scott Adams. Every now and then I like

to remind my audience, just in case you're wondering, that I have more than one t-shirt

that looks just like this one. Some of you may be concerned that I only own one t-shirt.

But no, I own about a dozen of these. And I call it my uniform. So if you can get people

to think that you're dressing one way because you have a look, I'm talking about the Steve

Jobs look, talking about the Mark Zuckerberg look. You know, he wears a hoodie with a black shirt.

Yeah, the trick, if you can convince people that you have a look, all of your problems are

solved. If you know what I mean. Now, don't go full with Elton John. You don't want to convince

people that your look is an Elton John, you know, over the top needs props and all that stuff.

That's way too much work. If you're going to do a uniform and a look and a brand, go for basic.

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