Episode 161: Kate Veronneau is Spearheading the Tour de France Femmes Avec Zwift

King of the Ride

Ted King

Sports, Health & Fitness, Business

4.8 • 660 Ratings

🗓️ 2 August 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

The bike racing action across France doesn't end when the men hit the Champs-Élysées. Heck, it's just getting warmed up for the fourth edition of the Tour de France Femmes avec Zwift! It's long overdue that women's cycling is hitting its stride right now and the fact that it's earning its due is thanks in part through the work of Kate Veronneau, the Director of Women's Strategy at Zwift. This former NCAA Division 1 college basketball player and professional cyclist has helped the TdFFaZ earn such a high place in global recognition. Kate was kind enough to check in during a very busy week in France to help spread the word about what all she's doing right now, this week, and year round to elevate not just women's cycling, but women in general. This episode is supported by Bicycle Accident Law. If you're involved in any kind of cycling incident or accident, be sure to contact Matt Scarborough and his team. Get your hands on the latest batch of AG1. Their next gen formula is out and its something I use daily. Visit drinkAG1.com/tedking for a free welcome pack on your first purchase.

Transcript

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0:00.0	All right, sports fans, welcome to the show.
0:05.7	I am Ted King, your host on King of the Ride podcast.
0:09.4	This is a fun one.
0:10.8	This is timely.
0:11.9	This is flashy.
0:13.0	This is fast and dynamic.
0:14.8	Just like women cycling.
0:16.7	Just like the Tour de France Femme Aveque Swift, which is happening at this very moment.
0:22.2	In fact, stage seven has just wrapped up.
0:24.8	Spoiler alert, Mava Squibbon of the UAE squad has just gone back to back with consecutive wins on the biggest stage.
0:31.4	Her two biggest results to date, which is awesome.
0:35.2	And the action in France leads us to this conversation today. It just recently dawned on me that I have a connection with Kate Verano, the director of Women's Strategy at Zwift, our guest today.
0:46.2	So I checked in on her social media just a day or two ago, saw that she is eyes deep in the action, literally on stage on the podium, awarding prizes in some of those
0:54.7	early stages. She's following the action in person. She's riding her bike on the route. She is in the
0:58.9	media zone, the fan zone. She is in it. And so despite the six-hour time difference, despite
1:07.4	being so flippin' busy this entire week, she agreed to come on the pod and talk shop.
1:12.8	I love it, and I loved this conversation.
1:16.2	There is something very special about this time and place as women are proving that this model works.
1:23.8	There's, of course, so much traditionalism that has held the progress of women cycling back for generations
1:29.5	and so it feels incredible to actually witness change here and now right before our eyes i am glued to
1:35.1	the action laura and i are watching stages every day we talk about it every day there's so much
1:40.2	happening at this year's tour de franceem Avex Swift, and I love it.
	...

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