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The Fizzle Show

Episode 156: Help! I Make a Good Product but I Hate Pushy Marketing (FS156)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8648 Ratings

🗓️ 31 March 2016

⏱️ 62 minutes

🧾️ Download transcript

Summary

    <p>“I just want to make my site and my products and not reach out or communicate as a marketer except minimally…” [Show Notes: <a href="http://fizzleshow.com/156">http://fizzleshow.com/156</a>] This was in a note we received recently. It was from a Fizzler who was considering giving up. She felt like she had realized that “active marketing” was required in order to succeed… and she wasn’t willing to do that. I loved this question. It felt so human, so natural. So on the show today we talk about how active you really need to be in marketing your product, service, content or website. 
We also talk about how to get into a new mindset about marketing so you don’t build a wall between you and your customers. Your product might be good, your podcast or blog or service may be *literally* the best available, *but people may not know WHY it’s good*. So, click play and let’s learn about the difference between PUSHY marketing and PERSUASIVE story telling and give people a truly compelling reason to buy. Enjoy!</p>

Transcript

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0:00.0

Hello and welcome to the Fizzle Show, hey?

0:09.8

This is, of course, the Fizzle Show.

0:13.9

Every Friday, we publish another conversation about entrepreneurship,

0:18.4

building a thriving audience in the battle of supporting yourself doing something that you care about.

0:23.5

We run fizzle.co where new and used entrepreneurs learn how to create and develop and grow a personal business in the modern age.

0:32.1

Membership costs about a dollar a day, but as a listener, you can try your first five weeks for free on us when you go to

0:38.9

Fizzle.com slash try five. Okay, in this episode, help. I make a good product, but I hate

0:49.8

pushy marketing. We received the note recently from a fizzler who was considering basically

0:55.8

giving up. She felt like she had realized that active marketing was required in order to succeed

1:02.6

and she wasn't really willing to do that. In a moment, you'll hear why I loved her notes so much.

1:07.4

So on the show today, we talk about how active you really need to be in marketing,

1:12.8

your product, service, content, or website, or I don't know, fill in the blank here.

1:17.7

We also talk about how to get into a new mindset about marketing so you don't build a wall

1:22.4

between you and your customers. Your product might be good. Your podcast or blog or service may be literally the best available,

1:29.1

but people may not know why it's good.

1:32.6

So let's learn about the difference between pushy marketing

1:35.7

and persuasive storytelling and give people a truly compelling reason to buy.

1:41.3

Follow along at home at fizzleshow.co slash 156. I'll be back after this conversation

1:47.2

to fill in any gaps. Oh, hey, we had a malfunction with Corbett's microphone. I bring in his audio

1:55.1

from another mic in the room, but it doesn't have the quality you typically expect from this show.

1:59.8

I really apologize and would cut

2:01.6

it out completely if he didn't say just brilliant things. So please bear with us in this episode and

...

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