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Hey, everybody, happy Friday.

I couldn't be happier that you decided to join us here today.

I gotta assume that you're looking for a weekend full of fulfilling work.

I gotta assume that you've made a conscious choice in your life to build things that are

of true value to others, you know, to live a better life through that work.

And I was thinking about some of this stuff.

You know, on Thursday's Lifestyle Business podcast, we talked about the attention economy.

And I've really been thinking about, you know, what that means and how important not only it is for us earning the attention of others,

and that's why I'm so thankful you're here,

but the importance of deciding how we spend our attention.

And I thought a lot about that today,

and it reminded me of an audio that DC or Dylan Hassinger sent me a while back,

and I always wanted to play it on the podcast than I never did because, I don't know,

I just never got around to it.

And it's just sort of weird sort of handing off the podcast to a guy who's now passed away

for a long period of time.

...